Director, Strategy Analytics

Location: San Mateo, CA, United States; Hybrid

Director, Business Strategy & Analytics

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Director, Business Strategy & Analytics will play a critical role in driving data-informed digital marketing performance and customer acquisition strategy across Paid Search, Paid Social, Display, and Affiliate channels.

We are seeking a data-driven leader with deep experience in eCommerce marketing analytics and a scrappy, get-it-done attitude to join the Strategy & Analytics team as Director, Business Strategy & Analytics. This role partners closely with the Digital Marketing team to optimize digital marketing investments, improve campaign efficiency, and shape customer acquisition strategy — with significant exposure to senior leadership and a mandate to distill complex marketing data into clear, actionable insights. The Director, Business Strategy & Analytics delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Fan & Customer Impact (Obsessed with Fans)

• Translate complex digital marketing data across Paid Search, Paid Social, Display, and Affiliate channels into clear, actionable insights that directly improve the fan acquisition experience and customer journey.
• Develop and maintain data visualizations and dashboards that enable the organization to continuously monitor performance and identify opportunities to improve both profitability and user experience.
• Partner with digital marketing channel managers to identify growth opportunities and cost savings that enhance how fans discover and engage with Fanatics Commerce's eCommerce platform.
• Apply cross-channel impact analysis — including cannibalization, partial channel attribution, and marketing mix modeling — to ensure fans are reached through the most effective and efficient channels.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Dig two to three layers below the surface of marketing data to uncover non-obvious insights that drive smarter investment decisions and unlock new growth levers.
• Partner with data science to build, optimize, and productionalize bidding models that improve the efficiency and performance of digital marketing spend.
• Hypothesize opportunities within complex data sets, design and execute test plans, analyze results, and synthesize findings into concrete recommendations for senior leadership.
• Drive the adoption of advanced statistical methods and analytic tools to continuously evolve the team's analytical capabilities and rigor.

Ownership & Execution (Determined & Relentless Mindset)

• Take full ownership of the end-to-end analytics lifecycle — from data exploration and hypothesis generation through test design, analysis, and actionable recommendation — and drive each initiative to a conclusion.
• Gain and maintain a deep understanding of the factors driving digital marketing sales, cost, ROI, and marginal returns across all channels.
• Lead the development of scalable data visualization and reporting infrastructure that empowers the broader organization to make faster, more informed decisions.
• Operate with a proactive, get-it-done mindset — identifying problems before they escalate and independently driving solutions across complex, ambiguous environments.
• Assist with channel level sales and spend forecast/Budget. Bridge back actual performance to forecast and help identify opportunities

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Serve as a strategic analytics partner to Digital Marketing channel managers and business stakeholders, translating analytical findings into commercially relevant recommendations that influence channel strategy and budget allocation.
• Collaborate with data science, engineering, and business intelligence teams to ensure analytics infrastructure, models, and tools are built to scale and meet evolving business needs.
• Effectively communicate complex analysis to non-technical stakeholders and senior leadership, building confidence and alignment around data-driven decision-making.

People Leadership:

• Set a high analytical bar for the Strategy & Analytics team, fostering a culture of intellectual curiosity, rigor, and continuous improvement.
• Mentor and develop team members by modeling deep-dive analytical thinking and equipping them with frameworks to uncover insights that drive meaningful business impact.

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

Required Qualifications:

• 8+ years of experience in eCommerce, with a focus on digital marketing analytics and a demonstrated track record of career growth and measurable business influence.
• Deep expertise across digital marketing channels and attribution fundamentals, including last-click, LTV, pixel-based measurement, and DTC eCommerce funnel progression.
• Proficiency in SQL is required; hands-on experience working with large, complex data sets to generate insights and support decision-making at scale.
• Strong analytical, technical, and problem-solving skills with exceptional attention to detail and the ability to independently drive projects to completion.
• Understanding of statistical concepts and methods; advanced statistics and working knowledge of at least one analytic or statistical software package (e.g., R) strongly preferred.
• Proven ability to communicate complex analytical findings clearly and persuasively to non-technical stakeholders and senior leadership.
• Experience leading cross-functional initiatives and partnering with teams across marketing, data science, and engineering to deliver complex, high-impact projects.

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Physical Requirements 

Ability to work in-office a minimum of three days a week. 

The salary for this position is between $143,000 - $235,000 per year, in compliance with California’s salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location.

In addition to the salary, we offer a comprehensive benefits package, including: 

• Health, dental, and vision insurance 
• 401(k) plan with company match 
• Paid time off and holidays 
• Professional development opportunities 
• Flexible work arrangements 
• For more, see www.benefitsatfanatics.com 

We are committed to providing a supportive and inclusive work environment.

Director, Strategy & Analytics - We are looking for someone with a scrappy, get-it-done attitude who is passionate about analyzing data to solve business problems and drive growth.