Responsibilities:
- Architect and Implement: Design and build a robust and scalable personalization platform, integrating an external CDP with Fanatics' rich internal data sources.
- Cross-functional Collaboration: Partner closely with e-marketing, CRM, and site-experience teams to identify opportunities for personalization and drive impactful initiatives.
- Technical Leadership: Provide hands-on technical guidance and mentorship to a growing engineering team in India, fostering a culture of innovation and excellence.
- Data Security and Privacy: Ensure the platform adheres to the highest security standards, safeguarding customer data and protecting against account takeover and other threats.
- Performance Optimization: Continuously monitor and improve system performance, ensuring a seamless and responsive experience for our customers.
- Strategic Planning: Develop and execute a long-term roadmap for identity and personalization, aligning with Fanatics' overall business goals.
- Team Building: Recruit, develop, and retain top engineering talent, cultivating a high-performing and motivated team.
- Stakeholder Management: Effectively communicate with and manage expectations of various stakeholders, including senior leadership, product teams, and business partners.
Experience:
- 12+ years of progressive experience in software engineering, with a focus on personalization, identity management, or data-driven applications.
- Proven track record of building and leading high-performing engineering teams, preferably in a global setting.
- Experience leading and driving successful outcomes in an agile development environment.
- Deep understanding of personalization algorithms, machine learning techniques, and data modeling.
- Extensive knowledge of RESTful APIs, microservices architecture, and cloud-based technologies (AWS or GCP).
- Hands-on experience with CDPs (Customer Data Platforms) and data integration tools.
- Strong understanding of identity and access management (IAM) principles, authentication protocols (OAuth, OpenID Connect), and security best practices.
- Experience in e-commerce or a related industry is highly desirable.
- Experience with omni-channel customer engagement orchestration,
- coordinating personalized interactions across email, SMS, social media, and
- other channels.
- Familiarity with A/B testing and experimentation methodologies.
- Excellent communication, collaboration, and stakeholder management skills.
- Education: Bachelor’s degree in Computer Science or a related field.
Additional Skills Valued in the Industry:
- Real-time Personalization: Experience implementing real-time personalization engines to deliver dynamic content and recommendations.
- Omnichannel Personalization: Ability to create personalized experiences across multiple channels, including web, mobile, email, and in-store.
- AI and ML Expertise: Advanced knowledge of artificial intelligence and machine learning techniques for personalization.
- Data Privacy and Compliance: Understanding of GDPR, CCPA, and other data privacy regulations.
- Product Management: Ability to translate business requirements into technical solutions and prioritize features effectively.
Growth Potential:
This role offers significant growth potential within Fanatics. As the company continues to expand its personalization efforts, the Director of Engineering, Identity & Personalization will have the opportunity to take on additional responsibilities and manage a broader portfolio of engineering domains.
If you are a passionate technologist who thrives on solving complex challenges and making a tangible impact on the customer experience, we encourage you to apply!
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