Overview
Fanatics Betting & Gaming is seeking a Senior Data Analyst to play a key role in optimizing and scaling our VIP program through data-driven insights. This position will focus on performance tracking, reporting, and ad-hoc analysis to drive strategic decision-making and enhance customer engagement. You will be responsible for building and maintaining Tableau dashboards, writing SQL queries, and leveraging automation and data engineering best practices to extract and analyze large datasets in a scalable fashion. Your insights will directly impact sales operations, customer reinvestment strategies, and VIP journey optimization, helping to create a seamless, high-value experience for our most engaged users.
Key Responsibilities
- Build and maintain Tableau dashboards to visualize VIP program performance and key business metrics.
- Develop SQL queries to extract, analyze, and manipulate large datasets, driving customer engagement insights.
- Collaborate with data engineering teams to optimize pipelines and ensure data integrity and scalability.
- Analyze sales operations, customer reinvestment trends, and engagement behaviors to inform VIP program strategy.
- Develop predictive models to optimize customer segmentation, routing, and personalized VIP journeys.
- Provide data-driven recommendations to improve customer relationships, maximize engagement, and enhance the VIP experience.
- Automate reporting processes and streamline data workflows for efficiency and scalability.
- Effectively communicate insights to commercial, marketing, operations, and executive leadership teams to drive strategic initiatives.
Experience & Skills
- 4+ years of experience in data analytics, business intelligence, or data engineering.
- Advanced SQL proficiency, with experience handling large-scale datasets and optimizing queries.
- Strong expertise in Tableau for dashboard development, visualization, and performance tracking.
- Understanding of data engineering best practices, pipeline optimization, and automation.
- Ability to think strategically and translate data into business insights and revenue-driving recommendations.
- Experience with customer loyalty programs, engagement analytics, or VIP strategy is a plus.
- Self-motivated, highly detail-oriented, and strong problem-solving mindset with the ability to work independently.
- Excellent communication skills, with the ability to present data insights to both technical and non-technical stakeholders.
Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $130,000 to $160,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.
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