Data Analyst III

Location: New York, NY, United States

Department: FBG- Operations

Overview

As a Data Analyst III, you will play a critical role in supporting and optimizing the Fanatics App's marketing and growth efforts through data-driven insights. You will be responsible for building and maintaining dashboards, developing attribution models, and leveraging SQL & data engineering best practices to drive strategic decision-making across paid and organic channels. Your work will enable us to measure the effectiveness of our marketing investments, from install attribution to post-install monetization, and inform budget allocation, creative strategy, and channel mix decisions.

The ideal candidate has a strong analytical mindset with hands-on experience in mobile marketing analytics, a deep understanding of mobile measurement platforms (especially AppsFlyer), and the data expertise to connect raw attribution data to downstream business outcomes.

Responsibilities

• Develop and maintain dashboards to visualize key paid marketing metrics including installs, CPI, ROAS, LTV, and payback period by channel, campaign, and creative.
• Own and evolve AppsFlyer data pipeline, including install attribution, in-app events, fraud filtering, and cohort performance, to ensure clean, reliable inputs for all marketing reporting.
• Analyze organic acquisition channels, including ASO, push notification reactivation, and referral programs,  to measure incremental lift and inform cross-channel growth strategy.
• Write efficient SQL queries to extract, analyze, and manipulate large datasets spanning paid media spend, install attribution, and post-install revenue metrics.
• Partner with data engineering teams to build and optimize dbt models supporting marketing analytics infrastructure.
• Translate attribution data into actionable insights that inform channel budget allocation, bid strategy, and creative performance.
• Collaborate cross-functionally with Growth, Product, and Finance teams to align on marketing KPI definitions and measurement methodology.
• Identify opportunities to automate reporting and streamline data processes for scalability across growing channel and campaign volume.
• Communicate insights effectively to stakeholders across marketing, operations, and executive leadership, including regular performance readouts and ad hoc deep dives.

Experience and Skills

• 4+ years of experience in marketing analytics, growth analytics, or a related data role - ideally in a mobile-first consumer product environment.
• Hands-on experience with AppsFlyer or a comparable mobile measurement platform, including attribution modeling, cohort analysis, and fraud protection.
• Strong proficiency in Sigma for dashboard creation and visualization.