Analista de CRM e Dados Pleno
Location: São Paulo, br
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job Description
Se você é apaixonado por dados, adora transformar informação em estratégia e quer atuar em um time que está acelerando a personalização e inteligência de relacionamento… essa vaga é pra você!
Qualifications
O que buscamos em você!
- Experiência prévia como Analista de Dados / BI / CRM.
- Atuação em times cross-funcionais, colaborando com múltiplas áreas.
- Vivência em contextos data-driven, com decisões orientadas por métricas.
- Experiência com bases de clientes, campanhas, jornadas ou produtos digitais.
- Desejável experiência em B2B, B2C ou marketplaces (não obrigatório)
- Conhecimento em modelagem de dados analíticos (tabelas fato e dimensão, datasets de CRM)
- Experiência com ferramentas de BI (ex: Power BI, Tableau, Looker ou similares)
- Familiaridade com ambientes de dados (Data Warehouse, Data Lake, pipelines)
- Entendimento de métricas de CRM, marketing, vendas e lifecycle
- Boa capacidade de documentação e comunicação de análises
- Experiência sólida com SQL para extração, transformação e análise de dados
Principais responsabilidades:
- Conduzir análises exploratórias, diagnósticas e de performance relacionadas a CRM, ciclo de vida do cliente, engajamento, churn e retenção
- Desenvolver e manter bases analíticas consolidadas (perfil, comportamento, transações, campanhas, interações)
- Criar e documentar datasets reutilizáveis para diferentes áreas (Marketing, Growth, Vendas, Produto)
- Apoiar a definição e monitoramento de métricas de CRM (KPIs, OKRs e indicadores operacionais)
- Realizar estudos ad hoc para responder perguntas de negócio e orientar decisões estratégicas
- Desenvolver dashboards e análises self-service, garantindo clareza e confiabilidade das informações
- Trabalhar de forma colaborativa com times de negócio e tecnologia, atuando como ponte entre dados e decisão
- Garantir qualidade, consistência e governança dos dados de CRM
- Apoiar iniciativas de segmentação, personalização e experimentação (ex: testes A/B, cohorts)
Additional Information
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
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