Sr. Manager, Marketing Technology Strategy

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. 

Introduction to team 

The Traveler Engagement and Loyalty team builds relationships with travelers, driving engagement and loyalty by providing value to them through ownership of the loyalty program, credit card/gift card, and targeted CRM.

The marketing technology strategy role will act as a strategic advisor to our Traveler Engagement senior leadership and be responsible for driving the marketing technology vision and strategy, partnering closely with Product, Engineering, Data Science, and Analytics teams to translate our evolving goals and business needs into technology products.

In this role, you will:  

• Act as a strategic advisor to senior leadership for topics related to our Marketing Platforms, providing insights and recommendations to support evolving goals and business needs.

• Be responsible for driving the Marketing Technology vision and strategy, to translate Marketing's technology needs into measurable business outcomes.

• Partner closely with Product, Engineering, Data Science, and Analytics teams to co-design and implement scalable architectural solutions tailored to business and end-user needs.

• Lead discovery sessions with stakeholders to understand business needs, goals and pain points, that allow us to collect, define, and refine future capability sets to empower marketers to build personalized, powerful communications.

• Define technical requirements needed to support solution implementations and act as expert advisor to our Product and Engineering teams for marketing operations and technology.

• Support an environment of digital innovation and best practice, ensuring the use of technologies for the benefit of stakeholders and members.

Experience and qualifications: 

• You have at least 8 years of relevant experience in Marketing, Product, or Growth teams, with a deep understanding of Marketing Technology, especially CDPs, CRM tools and Marketing Automation Platforms.

• You have extensive experience working with enterprise-level CRM and Marketing Automation Platforms and a strong technical understanding of how those platforms work and integrate with additional internal and third-party tools, including the relevant data concepts (APIs, JSON, ETLs, etc.)

• You are solutions-oriented, proactive, and adaptable, and have a proven track record of managing and delivering technical projects, including complex migrations.

• You have an outstanding ability to think creatively and enjoy working on complex problems and excel at navigating ambiguity and collaborating with cross-functional stakeholders to deeply understand and solve business challenges, synthesizing complex ideas into actionable recommendations.

• You are a strategic negotiator with cross-functional partners and have a proven track record in being able to influence without authority.

• You have excellent verbal and written communication skills and are confident in presenting technical concepts clearly and concisely to both technical and non-technical stakeholders.

• You thrive in high-impact, fast-paced, cross-functional environments and consistently drive impactful business outcomes while prioritizing customer experience in decision-making.

• You have hands-on experience with Salesforce suite of products - Marketing Cloud, Data Cloud, etc as well as other well know marketing tools such as MovableInk, Adobe and Tableau (or similar).

• You have expertise in programming languages such as SQL, JavaScript, and HTML/CSS.

The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience.  Pay ranges may be modified in the future.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.