Data Scientist III, SEM Analytics

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Data Scientist III, SEM Analytics

We are building a world-class growth team that combines a passion for travel, deep marketing expertise together with cutting-edge technology and data science to connect more travelers with our platform and help them find the perfect place to stay.

We are hiring a Data Scientist - Analytics III in the SEM team to drive initiatives that accelerate our global Search Engine Marketing growth specifically around improving users’ web and mobile app experience. In this role, you will report to the Senior Manager, SEM Product Management and work closely with function leads in the Product, Mobile, Analytics, Strategy and Marketing technology teams to inform our strategic agenda and continuously improve our execution.

What you will do

• Support landing page testing efforts for Expedia Group portfolio of brands in SEM

• Manage the SEM landing page optimization plan

• Building landing page variants for testing

• Manipulate data sets using Python / SQL to identify and prioritize optimization opportunities

• Create critical reporting dashboards in Tableau

• Partner with Google, Bing and other search engines to ensure Expedia Group is an early adopter of all product alphas and betas

• Deliver impactful analysis regarding key market forces and apply analytics to present tangible business problems/actions

• Communicate complex analytical topics in a clean & simple way to team  

• Automate and/or streamline repetitive processes with the help of Product to improve individual and team productivity 

• Document processes used across various projects

• Maintain internal/external relationships with partners (Google/Bing), Product, Analytics, Data science and SEO teams on strategic initiatives.    
   

Who you are:

Skills and Experiences

• Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc)

• Minimum 3 years of experience directly related to the duties and responsibilities specified

• Strong analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends

• Excellence in implementation, attention to detail and strong organizational skills

• Experience in quantitative, mathematics, statistics, science or other fields is preferred

• Familiarity with Google datasets and cloud platform is a plus

• Familiarity with Google Ads / Bing Ads API a plus

• Familiarity with Amazon Web Services a plus

• Experience in SEM, online advertising, paid search or e-commerce is a plus but not required

Qualities

• You are curious and passionate for learning

• You are a self-starter

• You are focused on impact and have a bias for action

• You are flexible and comfortable with the ambiguity of a constantly evolving environment

• You are data driven and resourceful, able to find opportunities, propose solutions, and drive execution

• You are passionate about continuous improvement: constantly assessing the status quo, identifying opportunities for improvement, optimization and providing constructive solutions to simplify and accelerate current programs and processes

• Lead mostly with questions rather than opinions, thriving on the opportunity to own, innovate, create, and constantly re-evaluate

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Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.