Staff Data Scientist, Marketing

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

 What's the Role?

We are looking for a Staff Data Scientist to join our Marketing Analytics team in Brooklyn, supporting Etsy’s ATL & Brand Marketing teams with a focus on marketing mix modeling! 

This is a full-time position reporting to the Analytics Manager and the base salary range will be $163,000- $211,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy? 

The Marketing Analytics team helps drive the success of marketing efforts at Etsy by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization.

Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community. We partner with our peers in marketing, analytics, research, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team’s work strengthens Etsy and helps continuously improve the Etsy experience.

As a key member of the analytics team, you will focus on marketing mix model testing and implementation, which is a critical source of measurement for our marketing teams. This position will focus heavily on automating complex data pipelines, developing and refining models, and building proprietary tools and techniques to advance Etsy’s marketing mix modeling practice.
 

Learning new skills and techniques is not only a requirement but a perk of the job. We are always looking for opportunities to improve. Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community.

What does the day-to-day look like?

• Apply the latest advances in analytics to our marketing mix modeling (MMM) workstream, including data management, modeling, and report automation

• Prototype, optimize, and implement marketing mix models to guide our marketing team’s testing priorities and investment decision making

• Work cross functionally with marketing teams and communicate your ideas and model capabilities to analytics and marketing stakeholders

• Continually evaluate and refine your technical toolkit, sharing what you learn with the team

• Work closely with analytics and marketing leaders to improve the quality and depth of our marketing measurement processes

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• You are a strong, independent, analytical problem solver who enjoys applying statistical  techniques in addressing real-world problems.

• You have 6+ years of proven experience as a data scientist/analyst or in a quantitative role in which you have direct experience developing and testing marketing mix models.

• You have a Mastery of SQL (experience with BigQuery preferred) and advanced proficiency in R/Python required. Bonus points for experience with existing open source MMM packages, Looker, Looker Studio or other data visualization software.

• You are passionate about subjects such as experimental design, time series modeling, and causal inference.

• You are comfortable communicating technical findings clearly and effectively to both technical and non-technical stakeholders.

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.