Senior Data Scientist, SEO

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What's the role?

We are looking for a Senior Data Scientist to join our Marketing Analytics team in Brooklyn supporting Etsy’s SEO program!

This is a full-time position reporting to the Sr Manager, Analytics. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

The Marketing Analytics team helps drive the success of marketing efforts at Etsy by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization.

Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community. We partner with our peers in marketing, analytics, research, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team’s work strengthens Etsy and helps continuously improve the Etsy experience.

As a key member of the Marketing Analytics team, you will focus on supporting Etsy’s SEO efforts to help grow organic search traffic, optimize search engine visibility, and deliver meaningful value to our buyers and sellers. This position will heavily focus on running a structured learning agenda, developing predictive models, and building proprietary tools and services to advance Etsy’s SEO program.

Learning new skills and techniques is not only a requirement but a perk of the job. We are always looking for opportunities to improve. Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community.

What does the day-to-day look like?

• Use rigorous, transparent analytical methods and experimentation to contribute to the strategy and execution of Etsy’s SEO program.

• Design and analyze experiments based on sound statistical theory, help teams set great hypotheses, and deliver robust analysis of experiment results.

• Conduct and lead deep analysis of SEO performance, synthesize the learnings and communicate next steps/action plans to turn insight into results.

• Apply advanced models to improve page quality, customer experience, and team efficiency.

• Collaborate with Product, Engineering, and Machine Learning teams to productionize models, influencing roadmaps, and securing resources for the teams’ needs.

• Raise the skill level of the entire analytics team through the creation of exemplary work, mentorship, and the introduction of better practices, processes, and tools.

• Stay informed about leading analytical technologies and techniques, working these methods into relevant workstreams and coaching analysts as they learn new methods.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• 4+ years experience as a data scientist or data analyst in which you have extracted meaning from big data sets with little engineering support.

• 2+ years of hands-on SEO experience, ideally for large-scale platforms or marketplaces.

• Mastery of SQL (experience with BigQuery preferred), are proficient in R/Python and other scripting/automation techniques. Bonus points for experience with Looker, Looker Studio or other data visualization software.

• Expertise in statistical analysis and advanced methods, such as Propensity Score Matching, Causal Impact, and Regression Models.

• Experience with designing and evaluating SEO experiments with sound statistical rigor, helping teams set strong hypotheses and interpret results.

• Comfortable communicating technical findings clearly and effectively to both technical and non-technical stakeholders.

• Passion for creating scalable, reproducible analysis frameworks and mentoring peers to elevate the overall analytics skillset.

• Strong problem solver who thrives on tackling complex challenges in collaboration with others.

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.