Associate Director - Business Insights & Analytics, Global Consumer and HCP Media Product

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

Company Overview:

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.

Responsibilities:

Associate Director – Business Insights & Analytics, Consumer and HCP Media Product will be part of a growing and dynamic team of analytics professionals whose main goal is to help our business partners achieve their goals through data analytics enablement.  The position will develop a deep understanding of various LillyUSA, Global and Consumer and HCP Media focused data sources, to create analyses, ensure analytic outputs align with business results, and communicate key outputs to decision makers.

This person is responsible for collaborating with analytics teammates and the business unit teams to effectively and efficiently deploy analytic solutions/products to enable partners in making data-driven decisions. 

The position will be critical for the integration and coordination of analytics outputs, working alongside internal business partners in multiple technical areas. This position will lead a variety of analytical projects in collaboration with global teammates located in Lilly Corporate Center India (LCCI - Bangalore). They will communicate analytical outputs to collaborators in a way that drives key business decisions.

The Associate Director, Product will partner across the BI&A team to deliver analytics execution strategies, and help shape a unified view of central, bespoke, product solutions for the critical priorities across the centralized capabilities and the Business Unit teams. They will closely collaborate across Consumer Marketing, HCP (Health Care Practitioner) Paid Media, Central Media Operations teams & cross functional business partners with the goal of building, standardizing, and driving analytics solutions as a singular, centralized capability, within the Global Customer Office.

This role reports to Senior Director, Business Insights & Analytics, Consumer and HCP Media Product.

Key Objectives:

• Develop an understanding of Consumer and HCP media strategy, goals, challenges and critical objectives to ensure analytics results are aligned to the broader strategy
• Identify, prioritize, and implement analytical solutions that provide data driven insights, help answer critical questions and meet business partner decision needs
• Translate business problems into a clear analytics work plan with appropriate solutions for execution that will significantly create results
• Articulate analytics value proposition to partners and identify novel analytics use case opportunities
• Translate analytic outputs into actionable business insights
• Develop and maintain relationships with Business Unit and cross-functional partners
• Work with data teams in both the US and global to develop a comprehensive understanding for the data BI&A has access to and be able to:
  • Understand what data sources are available, their terminology, what they can be used for, and major limitations of the data
  • Understand relationships between data sources
  • Understand how to pull, compile, and use data compliantly
• Partner to coordinate the best way to communicate sophisticated models and technical processes in an easily digestible format and build organizational consensus for recommendations
• Partner across BI&A team to develop data driven, analytical approach to identify and assess launch environmental archetypes
• Independently query data and summarize key analytics results to quickly answer critical ad hoc business questions
• Implement analytics deliverables abiding by project management principles and demonstrating strong cross functional communication and collaboration
• Partner and collaborate across a wide variety of collaborators and cross functional teammates as a part of a highly matrixed organization
• Clearly articulate analytics needs into technical requirements for data engineering, Tech@Lilly and other cross functional partners. Ensure consistency in analytics methodology, business rules and data definitions for all analytics models
• Cross functional liaison across category product, including Consumer + HCP Media, HHS (HCP and HCO) as well as Medical teams
• Check data and analytics solutions for quality, validity, and compliance
• Ensure compliance with all privacy and contractual obligations related to the use of data
• Other Key Initiatives / Special Projects as needed

Basic Qualifications :

• Bachelor’s Degree in Advertising, Marketing Insights, Finance, Statistics, Computer Science, Business Analytics, Economics, Mathematics, or equivalent work experience
• 5+ years experience
• Qualified candidate must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this position

Additional Skills/Preferences :

• Clear product-led vision, understanding of functional jobs to be done, and ability to translate broad business challenges into tangible platform solutions
• Broad awareness and solid understanding of developing in-house first party audiences
• Experience with industry standard ad-servers and ad tech solutions (ex., Adobe, DCM, Epsilon, tag management tools, TheTradeDesk, etc)
• Experience with PowerBI or other data visualization tools
• Skill at developing organizational training materials with cross functional partners to drive new analytics product adoption
• Consistent history in delivering complex cross functional projects
• Demonstrated ability to effectively influence individuals from executive to associate levels

Additional Information:

• Travel Percentage: 10% or less
• Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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