Associate Director - BEACON HCP Campaign Leader

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview:

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.

The oncology landscape is changing rapidly. With an unprecedented number of investigational agents, combinations, and regimens currently being studied in clinical trials, it is challenging for patients, caregivers, HCPs, and administrators to keep up with the pace of clinical change. Currently only 7% of US cancer patients will ever participate in a clinical trial, despite the opportunity that those trials present, especially in adjuvant and early lines of therapy.

The Broadening Enrollment Across Clinical trials in Oncology (BEACON) Team is focused on increasing large cohort oncology clinical trial enrollment rates in the US.  The primary focus of this role will be educating HCPs on the value of incorporating clinical trials into their consideration sets (whether that be practices or referral behaviors or both) and influencing behavior change toward higher enrollment rates. 

The BEACON HCP Campaign Leader is a core member of the HCP team and broader BEACON team. They are responsible for the efficient and effective execution of key HCP Campaign solutions, and the strategy and development of a robust digital engagement plan to maximize reach and impact to all Oncologists in the US.

Responsibilities:

HCP Campaign (Personal channel) Strategy, Solution Development & Execution

• HCP Campaign Launch planning, timing & go-live

• HCP Campaign Flagship Solution Management & execution (Trial-in-a-box, HCP Trial Matching)

• Customer facing team strategy, materials & tactics (ACCT Program, Materials for CRL/MSL/ROC)

• HCP Campaign Congress Strategy (Event planning, Booth & Tactics, TL Videos)

• HCP P2P Engagement Strategy & Solutions (P2P Events, Peer mentoring Prog, External Symposiums)

HCP Digital Strategy & Omni Channel Mix Execution

• HCP Campaign Digital Planning (Engagement plan, Media/CMI, Omni, Segmentation)

• Digital Campaign Management (Media Budget, LMS, Agile Pod process & MLR)

• Innovation exploration of external solutions or internal Lilly best practices

• Primary Digital Solution Development, Execution and Measurement:

• HCP Campaign Website & 3rd Party website integration (inc. BEACON pilot program expansion)

• HCP Campaign Website integration into Lilly.com evolution

• Digital Campaign drivers (SOA, Banners, SEM, social media, VAE, HQ Email, NBA, NBE)

• HCP Rich Media & Content development (Infographics, Videos, Widgets)

• HCP Campaign digital dashboard, KPI’s & optimisation

Management of AOR & Key Internal Stakeholders

• AOR account team governance and management

• Project planning for key personal and non-personal channel solution development and integration to phased plan for HCP Campaign

• Partnership and engagement with MLR team, Agile pod & Lilly central functions (GCO, LMS, CDDA, etc.)

Basic Requirements:

• Bachelor’s Degree

• At least 6 years of industry experience in commercial, medical or R&D related roles

Additional Preferences:

• Sales experience

• Marketing experience (affiliate, Global or Specialty (Digital / Omni)

• Ability to establish and leverage relationship with key internal partners, including, but not limited to, CDDA, GCO (BI&A, Media), Comms/Professional Societies

• Ability to work within a team and as a strong team player

• Experience with agencies / external partner vendors

• Expertise with US affiliate marketing materials approval processes (PCA, FCAP)

• Strong project management skills

• Understanding of attitudes, beliefs and behaviors of key customers

• Strong communication skills

• MBA

• Market research experience

Additional Information

Physical Demands/Travel:

• The physical demands of this job are consistent with an office environment. 10%-20% travel required in the role.

• The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Work Environment:

• This position’s work environment is in an office environment.  

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• This role will report to the BEACON HCP Team Leader. 

*To perform this job successfully, an individual must be able to perform the role and responsibilities satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Lilly currently anticipates that the base salary for this position could range from between $111,000 to $162,800 and will depend, in part, on the successful candidate’s qualifications for the role, including education and experience. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Of course, the compensation described above is subject to change and could be higher or lower than the range described above. Further, Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

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