Marketing Operations Manager

About us

Dagster Labs, the organization behind Dagster, the open-source project, and Dagster+, simplifies data engineering. In recent years, there's been an explosion of data tools, making data stacks too complex. Dagster brings order to the chaos with a unified, data asset-oriented orchestration control plane. By centralizing data pipeline management, Dagster helps organizations efficiently navigate modern data infrastructure.

We’re an early stage, well-funded startup team with a proven track record of shipping open source software with global adoption. We put a premium on respectful, clear, and complete communication, and we expect each other to be creative, curious, effective, and empathetic.

About the role

We are seeking our first highly motivated Marketing Operations Manager to drive our marketing operations strategy and execution. As the first Marketing Operations hire, you will create and optimize our lead and campaign processes, design dashboards and reports, manage marketing tech stack integrations and tooling, and oversee the effectiveness of our marketing automation and CRM systems. Collaborating closely with sales and other key teams, you'll analyze campaign performance, manage budgets, and implement process improvements to ensure we drive growth and maximize ROI. This role offers an exciting opportunity to contribute to our scaling efforts and shape the future of our Marketing Operations in a dynamic, tech-focused environment.

This is a full-time, competitively paid position with benefits. We are a distributed team with offices in San Francisco and Minneapolis. We have team members all over the U.S. and we are hiring fully remote candidates in the U.S. Every employee is provided a remote work stipend to cover the cost of home office equipment and anything else that makes your remote work location comfortable, productive, or successful. And if you’d rather not work from home, we’ll cover the cost of a coworking or office space if you’re fully remote.

Responsibilities

• KPI reporting, tracking and analysis: Develop and present regular reports and forecasts on marketing performance, campaign results, and ROI. Analyze performance by channel/campaign, providing actionable insights and recommendations for optimization.
• Lead management: Oversee lead generation processes, including lead scoring, nurturing, and handoff to the sales team, to optimize conversion rates.
• Maintaining marketing database: Maintain marketing database in Hubspot, building workflows, setting up and optimizing lead forms, ensuring data accuracy/cleanliness, tracking and follow-up.
• Own marketing technology stack and automation: Manage marketing technology stack and valuate and ensure that it is being used effectively. Integrate new tools where helpful to improve marketing effectiveness. Implement automation to streamline process, track performance, and generate insights.
• Process improvement: Identify and implement marketing processes that improve efficiency and effectiveness including establishing best practices.
• Campaign management: Assist Head of Marketing in overseeing the execution of marketing campaigns, including email, digital, and social media amongst others, ensuring they are delivered on time and meet performance targets.
• Support marketing strategy and initiatives: Work with the marketing team to develop and implement marketing strategies and initiatives that align with company goals. Including conducting market research and competitive analysis to support strategic planning and identify new creative conversion optimization opportunities.
• Budget tracking: Monitor and manage the marketing budget, ensuring effective allocation of resources.

Must-have Qualifications

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

• Minimum of 4 years of experience in Marketing Operations in a tech environment.
• Proven track record of managing and executing multi-channel marketing campaigns.
• Proficiency in marketing automation platforms including Hubspot.
• Experience with Salesforce and managing large datasets.
• Strong analytical skills with experience in using tools like Google Analytics and other BI tools for reporting and data analysis e.g., Omni.
• Excellent communication skills, with the ability to present data and insights to various stakeholders.
• Ability to identify issues, analyze data, and develop strategic solutions.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Nice-to-have Qualifications

• Experience in a SaaS company.
• Familiarity with the data infrastructure or tech industry and its specific marketing challenges and opportunities.
• Experience working in a fast-paced, high-growth environment.

You belong here

We are committed to building an inclusive team and an open-source community where no one feels out of place. We know that teams with diverse backgrounds state their assumptions more explicitly, think more rigorously, and build better software. Plus it's more fun and interesting to work with a wide variety of perspectives.

You should apply to work at Dagster Labs if you want to work in, and help to build and strengthen, a high-performing software development environment where people of all backgrounds are welcome.

The estimated annual cash salary for this role is $120,000 - $180,000.

Other Resources:

• The launch of Dagster blog post
• Launching Dagster Cloud to GA blog post
• The Data Engineering Impedance Mismatch blogpost/presentation
• What Dagster Believes About Data Platforms
• Software-Defined Assets blog post, Data Council talk, and animated explainer
• The April 2024 Dagster+ launch event