Brand Marketing & PR Manager Luton

Permanent

Job Description

Deliver the results that drive change.

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. For more information go to www.electroluxgroup.com.

All about the role:

We’re looking for a dynamic and results-driven Brand & PR Specialist who is responsible for enhancing brand visibility, elevating reputation, and maximising sales performance for AEG and Electrolux in the UK & Ireland. This dynamic role focuses on developing and implementing comprehensive PR and press strategies, managing influencer and brand partnerships, and supporting sales-driven promotions to ensure consistent consumer engagement and market leadership.

What you'll do:

• Plan and execute PR campaigns that elevate brand visibility and reputation, building strong relationships with media, journalists, and influencers.
• Manage PR agencies to ensure effective, on-time, and within-budget campaign delivery.
• Oversee PR budgets, ensuring resource efficiency and maximising ROI through detailed performance reporting.
• Identify and leverage revenue opportunities via partnerships, sponsorships, and collaborations; measure and optimize PR ROI.
• Lead influencer marketing strategies to amplify brand messaging and drive consumer advocacy.
• Collaborate with the digital team to grow brand presence on platforms like Meta, YouTube, and Pinterest.
• Align internal teams by sharing PR updates and campaign insights for consistent messaging.
• Partner with Trade Operations to support sales-driving initiatives such as cashback offers and co-op advertising campaigns.
• Build strategic alliances that enhance visibility and market growth in collaboration with trade marketing teams.
• Develop marketing materials such as brochures and catalogues, ensuring adherence to brand guidelines.
• Contribute to additional projects that drive business success, delivering them on time and to a high standard.

Qualifications:

• Experience in PR, brand management, or marketing roles, preferably within the consumer goods industry.
• Strong strategic thinking combined with a hands-on approach to execution.
• Outstanding communication and relationship-building skills.
• Proven ability to manage budgets, evaluate performance, and optimise results.
• Familiarity with UK&I market dynamics and consumer trends.
• Creativity and strategic thinking to deliver impactful campaigns.

Where you'll be:

This is an office-based position working from our Luton office. Hybrid working options are available.

Benefits Highlights:

• Excellent Development Opportunities
• Defined Contribution Pension Scheme - Company contribution up to 8%
• 25 days holiday plus Bank holidays
• Enhanced Company Sick Pay
• Healthcare Cash Plan – cashback towards dental and optical, complementary and alternative therapies, savings on shopping, restaurants and gym membership
• Life Assurance 3 x salary
• 50% Staff discount, 40% friends and family discount
• Employee Assistance Program – 24/7 GP, mental health support, financial, legal, health and nutrition advice
• Premium Subscription to Calm App
• Company Bonus

As part of Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find out more:

https://www.linkedin.com/company/electrolux/life/ukireland

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