Director of Demand Strategy and Account Based Marketing (Remote, United States)

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.

Job Description

Are you a strategic thinker with a passion for Account Based Marketing (ABM) programs that deepen customer relationships and drive revenue growth? In this leadership role you’ll be a key contributor to our growth strategy. You’ll wear multiple hats – a strategist, a conductor, and a maker – all while leading a talented team of 1:1 account-based marketers. You’ll collaborate with marketing leaders across the team to ensure a consistent customer experience across touchpoints.  

What You’ll Do:  

• Unify the Approach, Amplify the Impact: Collaborate across marketing leadership and sales to define our global ABM strategy across account segments, regions, sales plays, and ABM programs. Translate this into a playbook to ensure how we go to market with ABM campaigns is consistent, easily repeatable, and is well understood by marketers and sales around the globe.   

• Drive Customer Impact: Lead 1:1 Account-Based Marketing programs in close partnership with the Global Account sales team to drive personalized engagement and revenue growth with our most strategic customers.  

• Metrics for Success: Develop standardized measurement framework to highlight ABM performance metrics and show business impact across 1:1, 1:Few, 1:Many programs. Develop internal sales advocates to champion ABM success and highlight customer impact.  

• Deep Dive into Tools: Ensure we are getting the maximum productivity out of our ABM tech stack and serving up meaningful account insights to sellers with the ability to scale these reports.  

• Lead and Mentor Team: Provide guidance and support to team members fostering a collaborative and high-performing environment.  

Qualifications

Minimum Qualifications: 

• Experienced leader with 10+ years in technology marketing, including 2+ years leading a team, with a track record of success with ABM programs.  
• Bachelor's degree in marketing, business, or communications or similar 

Preferred Qualificatons: 

• Excellent project management skills with an ability to prioritize independently and delegate tasks to team members when appropriate. 

• Proven success working effectively with sales, product management, and marketing to build strong relationships and achieve outcomes. 

• Clear understanding of go-to-market priorities and track record successfully partnering to deliver clear playbooks and high impact programs. 

• Strong understanding of how to use marketing technology tools like 6Sense, Salesforce, AEM, and data analytics tools. 

• High energy, “own it” personality, and ability to drive process improvement and thrive in a in a fast-paced, high-growth environment under tight timelines. 

• Driven self-starter that creates a sense of urgency within her/his team. 

• Exceptional communication cross-functionally and at all levels including senior management 

Additional Information

• Dynatrace is a leader in unified observability and security.
• We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance. 
• Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
• The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.
• Over 50% of the Fortune 100 companies are current customers of Dynatrace.

DOE, annual salary is $180 - 230K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact careers@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.