Audience Analyst

Location: NYC - 1211 Ave of the Americas

Time Type: Full time

Job Description

Job Description:

As an Audience Analyst, Subscriptions Audience at Dow Jones, you will play a pivotal role in understanding audience behavior, preferences, and trends with a focus on growing subscriptions through quality reach and scale across our consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch. You will develop data-driven insights to inform content promotion, audience targeting, and engagement efforts within the Audience team in the greater Dow Jones consumer subscription organization.

Key Responsibilities

• Experimentation Strategy & Measurement: Partner with Product and Engineering to define data requirements, establish success metrics, and monitor experiment performance to optimize testing outcomes.
• AI-Driven Analysis: Incorporate AI and automation tools to streamline test result analysis, manage projects, and measure overall business impact.
• Database Optimization: Define and document query optimization best practices to ensure a smooth, standardized migration from BigQuery to Snowflake.
• Funnel & Performance Reporting: Analyze customer acquisition funnels to resolve friction points, gather reporting requirements, and build tracking dashboards in Tableau.
• Audience Segmentation & Retention: Analyze complex behavioral and demographic data to segment audiences, partnering with Newsroom and Subscription teams to design and track targeted growth campaigns.

Qualifications:

• 1-2 years of professional experience in a subscription, marketing, or data-related role.
• Bachelor's degree, preferably in a quantitative field (Business Analytics, Data Science, Social Sciences), or equivalent experience.
• Understanding of the fundamentals of SQL, Snowflake, and Tableau.
• Understanding of testing platforms such as Piano Composer and StatSig
• Strong skills in Excel, Google Sheets.
• Ability to deliver clear recommendations from data.
• Ability to summarize and present findings to non-technical stakeholders in clear and understandable manner.
• Excellent attention to detail and a commitment to data accuracy.
• Good communication skills and the ability to work as part of a team.
• Passion for news and subscriptions, along with a curiosity about audience behavior

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area:

Dow Jones - Marketing

Job Category:

Data Analytics/Warehousing & Business Intelligence

Union Status:

Union role

 

 

Base Pay Range: $65,000 - $80,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.