Lead Marketing Manager G-Series

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet the team:

Are you ready to play a crucial role in shaping commercial strategy for one of our key product ranges in EMEA? Looking to working together with an amazingly collaborative team, ready to support you? This is the right position for you!

As EMEA Product Strategy and Channel Marketing Team, our vision is to become driver of growth and center of strategy and executional excellence for our region, while growing our team members as subject matter experts in their areas.

We are a team of growth mindset, dedicated to our collaboration within the team and with our stakeholders, and we value open discussion and learning together.

Where you come in:

• You will develop and guide implementation of short and long-term strategic product development plans, including support of annual brand plan development, with a focus on creating a clear value proposition to win in diverse markets, ensuring alignment with regional and global objectives.
• You will act as a brand custodian to ensure consistent brand communication across all marketing channels, while guiding country teams to deliver outstanding commercial product campaign and customer engagement strategies across target audience groups (including HCP’s, consumers and payors).
• Collaborating with Market Insights and CX teams to analyze market trends, customer needs, and competition you will inform product decisions and enhance the value proposition for specific markets.
• You will work closely with global product teams to align regional market needs and provide valuable insights for future planning and development.
• You will lead the development of comprehensive go-to-market plans for new product launches and market entries, ensuring they align with the established value proposition.
• You will provide guidance and support for product lifecycle management, from launch through growth, maturity, and end-of-life strategies.
• Informing evidence generation needs to support product differentiation and promotional claims.
• You will work closely with cross-functional teams to ensure a seamless understanding of the product strategy and its integration into product plans and messaging, connecting the strategy to implementable campaigns.
• You will review product performance analyses and market insights to make data-driven decisions and take corrective actions when necessary.
• You will bring industry trends and advancements to support continuous improvement and innovation within the product portfolio.

What makes you successful:

• You have demonstrated ability to lead and collaborate with cross-functional teams effectively.
• You bring sound knowledge of the relevant market space, competitor offerings, and industry trends.
• You have good knowledge of the major healthcare systems in Europe
• You have strong analytical skills and a data-driven mindset to measure marketing impact and optimize strategies.
• You have excellent communication and collaboration skills, with the ability to work effectively with global, regional, and local management teams.
• You are familiar with market research, business strategy, partner management, and relevant studies.

What you’ll get:

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required:

• 15-25%

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.