Retail Media Solutions Growth Lead, VP

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description

This is a remote opportunity

The Retail Media Solution Growth Lead is responsible for originating and responding to and leading efforts to close sales leads that support the dentsu retail media solutions team. The dentsu retail media solutions teams includes clients on the sell-side (RMNs), managed by New Stream Media, and the buy-side (brands and advertisers buying on RMNs and commerce media networks). You will be dually focused on both lines of business and able to flex between as the sales volume fluctuates. You will be a highly motivated, quick learner, self-starter able to lead sales efforts that are not only focused on the capabilities in which they serve but also able to cross sell within and between capabilities within dentsu. This individual will also lead a team of 6 - 8. A dynamic personality with a desire to reach decision makers is essential. You will report to the SVP, Retail Media Network.

Key Responsibilities:

• Drive business growth for dentsu retail media with new and existing accounts in several ways:
• Originating and responding to new logo opportunities and owning sales pursuit efforts for RFPs across agency brands
• Working with the Solutions Lead and agency growth leaders to partner in closing new logo and new to existing sales opportunities
• The qualification, upsell and cross-sell within and across our core capabilities
• Leading renewal efforts if/when the opportunity needs extra sales expertise
• Meet sales quota goals
• Successfully support the sales cycle and leading architecture of dentsu retail media solutions team during the sales phase of a deal
• Architecting and setting up complex projects usually involving multiple dentsu solutions
• Analyzes customer business goals, objectives, needs, process and existing infrastructure
• Applies business outcome-based sales principles and demonstrates relevant and transferable company experience in developing sales strategy, opportunity briefs and sales plans to drive new logo and client solution
• Ensure availability of suitable collaterals for the offerings
• Work closely with the verticals and operating groups to define and extend the core offerings
• Understands the prospect and client decision making process and organizational map
• Establishes trusted relationships with CMOs and other client executives to originate new opportunities in new logo and existing accounts support new and existing accounts to position our capabilities
• Develops and maintains an accurate, high quality pipeline that is aligned to our company's sales process
• Collaborate closely with finance business partner to create and execute new commercial strategies that achieve higher revenue attainment

Qualifications

• Bachelor's degree from an accredited college/university; Master's degree a plus
• >10 years consultative sales experience
• Experience with closing large, complex sales deals (origination experience a plus)
• Knowledge and understanding of the retail media landscape
• Knowledge and an understanding of the digital media and ad-tech marketplace
• Experience architecting complex solutions for large corporations
• Ability to propose solid solutions to meet customer requirements
• Must have solid knowledge in Marketing Technology, Data & Analytics and Digital Agency
• Must have deep technical experience in integration of multiple solutions and the ability to determine scope, duration, resources required prior to beginning a project
• Experience in retail is a must have
• Experience in Financial Services, Travel will be an added advantage
• Strong ability and desire to prospect
• History of success working within an individual and team environment
• Must have a history of quota attainment
• Deep general business knowledge and acumen
• Innovative and creative
• Viewed as a thought leader in retail media, sales and well connected/networked
• Exceptional communications and presentation skills
• Ability to lead through influence over authority
• Strong collaboration capabilities are critical to this role
• A desire to "change the game" and think outside of the box with enthusiasm for the future of eRetail/Retail Media Networks and building that future with New Stream Media

Additional Information

The anticipated salary range for this position is $163,000-$263,350. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.