Manager, Analytics

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

The Manager, Analytics leads the implementation of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of digital marketing initiatives.  The Manager works together with a Director to manage data and insight delivery processes, drive innovation, and ensure all around team success. 

We are seeking a self-motivated individual who is execution focused, able to deliver under time timelines, and manage data challenges in digital media and marketing. Success in this role requires the ability to manage complexity while collaborating across teams.

This reports to a VP, Analytics.

Key Accountabilities:

• You will lead execution of overall data strategy on behalf of clients, including onboarding, data integration, reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting
• You will understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
• You will ensure alignment between day-to-day analytics support & approved measurement frameworks
• You will work collaboratively with internal Client Services, Products & Services, and Strategy team members, as well as with counterparts within the client team, as a Data Science & Analytics subject matter expert
• You will prepare & deliver executive-level presentations for internal and external audience
• Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
• Potential to participate in new business efforts

Qualifications

• 4+ years of analytics experience in a data-driven environment
• Bachelor's degree in Statistics, Economics or related quantitative field, required. Advanced degree preferred
• Media experience is necessary
• Proficient in MS Office with advanced Excel skills
• Proficient in SQL & Tableau or similar data visualization tool preferred
• This role is remote-friendly

Additional Information

The anticipated salary range for this position is ($78,000-$126,000). Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-AG1 #LI-Remote

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.