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Data and Analytics Strategy Executive

Santiago
GA4 Hotjar Microsoft Clarity VWO
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Description

Data & Analytics Strategy Executive

Location: Santiago

Time Type: Full time

Job Description

Buscamos un CRO Analyst con curiosidad por el comportamiento del usuario, ganas de experimentar y capacidad para combinar datos cualitativos y cuantitativos en hipótesis accionables.

Job Description:

Responsabilidades del puesto:

Diagnóstico

  • Realizar análisis heurísticos de sitios web e identificar fricciones en el journey del usuario

  • Analizar embudos de conversión en GA4: drop-offs, micro-conversiones, segmentación por dispositivo y fuente/medio

  • Interpretar mapas de calor, grabaciones de sesión y encuestas en Hotjar o Microsoft Clarity

  • Levantar hallazgos cualitativos y cruzarlos con datos cuantitativos para construir hipótesis

Experimentación

  • Colaborar en el diseño de pruebas A/B: definición de variantes, métricas primarias y secundarias

  • Dar seguimiento a experimentos activos en herramientas como VWO, Convert u otras.

  • Documentar resultados y aprendizajes de cada experimento con claridad y rigor

Reporte & Clientes

  • Preparar reportes de resultados de experimentos comprensibles para perfiles no técnicos

  • Participar en reuniones de seguimiento con clientes presentando hallazgos y próximos pasos

  • Mantener actualizado el backlog de hipótesis y el roadmap de experimentación

Lo que buscamos:

  • Conocimiento de principios de UX, usabilidad y psicología del consumidor

  • Manejo básico de GA4: embudos, informes de exploración, eventos de conversión

  • Capacidad de comunicar hallazgos de forma clara, visual y orientada al negocio

  • Atención al detalle, pensamiento crítico y mentalidad orientada a hipótesis

#LI-IL1

Location:

Santiago

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent
Dentsu
Dentsu

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