Senior Director, Media Analytics

Location: Detroit

Time Type: Full time

Job Description

Job Description:

We are looking for a Senior Director, Media Analytics leader to shape the vision for media measurement and reporting across linear and digital channels—modernizing how success is defined, measured, and communicated—and to translate complex data into clear, executive-ready stories that drive action.

The Senior Director, Media Analytics (Cross Brand) drives cross-brand alignment and delivery—data integration, measurement, streamlined reporting, and insight development—to increase the value brands realize from their media investment.

This role is not tied to a single account; you will support all brands by executing cross brand initiatives, setting measurement foundations and best practices, standardizing reports and KPIs, advancing AI/automation and processes, and coordinating cross-brand onboarding, data integration, intake/request management, and partner/tool evaluation.

You will lead measurement principles and best practices—providing oversight, hands-on support when needed, and consultative recommendations across people-based marketing, cross-channel measurement, MTA/MMM, addressable media, dynamic creative, closed-loop measurement, clean rooms, and advanced/predictive modeling techniques.

What we are looking for (skills + key responsibilities):

• Lead and mentor teams—create clarity, remove barriers, and develop talent through coaching and best-practice enablement

• Leader in AI-enabled report automation—partnering with teams to streamline recurring reporting, improve speed/quality, and advance analytics capabilities

• Entrepreneurial, curious mindset—takes smart risks, challenges the status quo, and drives continuous improvement

• Executive communication and storytelling—translates data into clear, credible, actionable recommendations (written and verbal)

• Anticipates and solves problems—identifies root causes, mitigates risks, and knows when/how to escalate

• Partner with senior stakeholders across brands, business units, and clients to define priorities, success metrics, and a scalable measurement approach

• Set and drive the cross-brand analytics roadmap (tools, methods, and operating model) to optimize media performance and key marketing outcomes

• Own reporting governance (standards, access, maintenance, troubleshooting, deployment) to ensure consistent, reliable reporting across brands

• Own cross-brand intake/triage and support (data issues, access, how-tos, enhancements); prioritize work and manage escalations

• Lead cross-brand communication—align teams on POVs, risks, dependencies, decisions, timelines, and deliverable quality

• Lead strategic projects and advanced analytics/integrated data solutions (e.g., cross-channel measurement, addressable, predictive modeling) and ensure they can be operationalized

• Drive test-and-learn Initiatives (measurement plans, test design, interpretation) to answer key business questions quickly

• Evaluate new tools/technologies, define fit within the analytics stack, and guide adoption via documentation, training, and change management

• Prepare and deliver executive-level presentations/readouts for internal and external stakeholders

• Champion a data-driven culture; stay current on media, measurement (including privacy changes), and technological trends

QUALIFICATIONS/SKILLS:

• Bachelor’s degree required; master’s preferred (analytics, data science, computer science, marketing/advertising, business, engineering, or applied statistics/mathematics)

• 8+ years in analytics supporting digital media and/or marketing measurement (progressive responsibility)

• 4+ years people management experience (direct leadership and/or leading managers) preferred

• Advanced knowledge of digital media analytics, measurement frameworks, and dashboard/data visualization tools

• Working knowledge of statistics and experimentation (A/B, MVT; sample sizing; significance; regression/forecasting; lift analysis)

• Ability to integrate data sources, assess data quality, and apply data to activation, measurement, and strategic decisioning

• Proven cross-functional technical project leadership; aligns stakeholders (technology, creative, UX, media planning/investment, programmatic) to client priorities

• Client-facing leadership: translates complex insights into clear, executive-ready recommendations; leads readouts and working sessions

• Comfort shaping and supporting business development tied to AI/ML, automation, and advanced analytics opportunities

• Ad tech and analytics platforms experience (e.g., CM360, Adobe Analytics, social platform analytics)

• Advanced Excel and PowerPoint; MS Office proficiency

• Experience with AI tools (e.g., Copilot, Claude, Gemini) and automation

• Power BI preferred; SQL and Python preferred

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-MS3 #LI-Hybrid

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