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Dentsu Aegis Network

Senior Analytics Manager

Singapore
Python SQL BigQuery Snowflake Synapse Redshift GCP Power BI Google Data Studio Looker Studio Pandas scikit-learn Airflow Composer Prefect Docker Kubernetes API Machine Learning AutoML Generative AI
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Description

Senior Analytics Manager

Location: Singapore

Time Type: Full time

Job Description

Job Description:

About the job

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation.

Role Overview 

As a Senior Analytics Manager, you will drive analytics-led decision-making, create high impact insight narratives, manage client facing discussions, and accelerate analytics workflows through automation and generative AI.  

You will lead the design and deployment of advanced analytics and ML models across media measurement, marketing effectiveness, and dashboard visualizations. 

The role includes a light data engineering component — building ETL/ELT pipelines, ensuring data quality, and enabling scalable data foundations for analytics, in partnership with engineering teams. 

Key Responsibilities

Advanced Analytics, Media Measurement & Modelling

  • Develop and operationalize machine learning models including Media Mix Modelling (MMM), multi‑touch modelling, halo/incrementality analysis, regressions, predictive models, and time‑series forecasting.

  • Lead experimentation frameworks including A/B testing, brand lift studies, and holdout/geo‑experiment design.

  • Perform competitive benchmarking using media, audience, pricing, SOV/SOS/SOM, and market share datasets.

  • Conduct causal lift analysis, hypothesis‑based experimentation, and campaign effectiveness modelling.

  • Integrate generative AI and agentic AI (LLMs, AutoML) into modelling workflows for feature generation, automation, and insight summarization.

  • Deliver compelling analytical narratives, simplifying complex model outputs into actionable insights.

  • Lead client conversations across measurement design, modelling outcomes, optimisation strategies, and media planning recommendations.

  • Manage stakeholders across media, planning, strategy, product, and engineering teams.

  • Build automation tools using Python scripts, dashboards, and notebooks to streamline analytics workflows.

  • Develop self‑service analytics utilities including dashboards and automated reporting modules.

  • Create reusable frameworks and accelerators to standardize analytics delivery.

  • Collaborate with data engineering teams to maintain ETL/ELT pipelines using Python, SQL, Airflow/Composer/Prefect.

  • Build and optimize analytics-ready datasets and data models powering BI dashboards and measurement frameworks.

  • Manage API connectors for ingesting data from Google Ads, Meta Ads, DV360, CM360, LinkedIn, and other marketing platforms.

  • Implement data validation, quality checks, and monitoring across pipelines.

  • Support cloud-based deployment of ML models using CI/CD, containerization, and orchestration tools.

Required Skills & Experience

Technical Expertise

  • 6–10 years of experience in data science, analytics, or marketing science, ideally within media, consulting, or digital marketing analytics environments.

  • Strong proficiency in:

    • Python (pandas, scikit‑learn, ML frameworks for modelling).

    • SQL and cloud data warehouses (BigQuery, Snowflake, Synapse, Redshift).

    • Google Cloud Platform (GCP) — especially BigQuery, GCS, Cloud Composer.

    • Data Visualization & BI Tools, specifically:

      • Power BI

      • Google Data Studio / Looker Studio

      • Creating dashboards for reporting, insight delivery, and campaign measurement.

  • Must-have analytical expertise:

    • Media Mix Modelling (MMM)

    • Multi-touch modelling / attribution principles

    • Halo and incrementality analysis

    • Regression & forecasting models

    • Predictive modelling

    • Marketing analytics & media measurement

  • Experience with advertising, campaign, impression, and media spend datasets.

  • Familiarity with generative AI tools (HuggingFace, LangChain, OpenAI) to accelerate workflows.

  • Experience with ML lifecycle monitoring, retraining, and performance tracking.

Soft Skills

  • Strong communication and storytelling ability — able to translate analytical outputs into business language.

  • Strong stakeholder and client management skills.

  • High analytical curiosity, attention to detail, and problem-solving strength.

  • Collaborative mindset across analytics, engineering, product, and strategy teams.

Good to Have

  • Knowledge of broader media measurement approaches: MMM, MTA, competitive benchmarking, ROI modelling, influencer analytics, channel performance analysis.

  • Experience with causal inference (uplift modelling, Shapley, double ML).

  • Familiarity with feature stores, realtime/batch ML pipelines, MLflow/Seldon.

  • Exposure to data quality frameworks like Great Expectations or Monte Carlo.

  • Knowledge of containerization (Docker/Kubernetes) and MLOps practices.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good.

#LI-DNI

Location:

Singapore

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent
Dentsu Aegis Network
Dentsu Aegis Network

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