CRM MarTech Project Manager

Responsibilities

• Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention
• Analyse customer data and insights to inform campaigns and initiatives
• Lead the overall CRM function to coordinate and oversee project development from start to completion
• Interface with development teams to estimate work efforts, define milestones and manage resources
• Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects
• Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner
• Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines
• Maintain relevant project documentation to ensure timely delivery and project milestones
• Point of communication between various teams internally and vendors externally

Requirements

• 4+ years of customer data platforms (CDP) management in a Growth capacity
• Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse
• Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns
• Analytical skills to query and make sense of complex datasets with SQL Ability to translate CRM requirements needs into PRDs
• Proficient with project management tools, methodologies, and best practices
• Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision
• Excellent communication skills—both written and verbal—with an ability to convey complex concepts clearly
• Meticulous and organised
• Interest and knowledge in cryptocurrency, DeFi, NFT, Web3 space is a plus