Founding GTM Engineer - Growth Hacker

Department: Growth

Location: Tallinn

Employment Type: FullTime

As a Go-To-Market (GTM) Engineer at Creem, you'll apply your engineering expertise to build robust, scalable systems that blend technical innovation with exceptional marketing and sales processes.

This pivotal role combines technical implementation with market-facing initiatives—you'll architect our GTM workflows, implement cohesive automation across our customer touchpoints, and create the technical components that make our financial infrastructure both accessible and compelling to new users.

As GTM Engineer, you'll own the entire customer acquisition and onboarding domain, taking responsibility for shaping systems that address critical business growth challenges. You'll prioritize and deliver high-impact automation solutions that create maximum value for our marketing and sales efforts, consistently making decisions that solve the biggest customer acquisition problems first. Your creative mindset will drive you to develop innovative approaches to market positioning, community engagement, and product storytelling. You'll develop with a relentless focus on creating functionality that drives meaningful customer conversions and retention.

In this foundational position, you'll have extraordinary latitude to innovate, leveraging your technical skills alongside your communication abilities. We envision you building and orchestrating not just technical systems but also vibrant communities—from automated onboarding workflows to active user forums, educational content, and social media presence—allowing you to amplify Creem's market reach while focusing on the highest-value strategic work.

While you'll handle traditional GTM responsibilities like campaign management and conversion optimization, your engineering mindset will transform these areas through creative automation. Customer empathy and community building will be central to your process—you'll act as our customer champion, building relationships, fostering engagement, and translating market feedback into product improvements. This role carries founder-level responsibility and influence, as your vision and execution will establish Creem's market presence and community foundation for years to come.

Requirements

• Technical Versatility: You have experience with software engineering and can build simple but effective data pipelines and integrations with the tools we use in our early-stage operations.

• Scrappy GTM Approach: You can develop lightweight systems to identify potential customers and gather relevant information without requiring enterprise-level infrastructure.

• Automation Mindset: You enjoy creating efficient processes that help our small founding team punch above its weight in reaching and engaging prospects.

• Data-Driven Decision Making: You're comfortable setting up basic analytics to track our early marketing and sales efforts, helping us learn quickly from limited data.

• Founding Team Collaboration: You thrive working directly with founders, translating our vision into practical GTM initiatives while wearing multiple hats as needed.

• Problem-Solving at Scale Zero: You're excited by the challenge of building GTM systems from scratch and can prioritize solutions that deliver immediate impact with minimal resources.

Bonus Points

• Entrepreneurial Experience: You've built and monetized your own projects or ventures, bringing firsthand understanding of the entire product lifecycle.

• Craftsmanship in Communication: You obsess over the details—from compelling messaging to thoughtful community engagement—and create exceptional customer experiences across all touchpoints.

• Community Building: You have a talent for nurturing online communities, fostering engagement, and turning users into advocates through creative content and meaningful interactions.

• Technical Marketing: You can translate complex technical concepts into clear, compelling narratives that resonate with developers and financial professionals alike.

• Execution with Creativity: While you appreciate strategic planning, you prioritize shipping innovative GTM initiatives and iterating based on real-world feedback.