Market & Customer Research Manager

Company

Cox Automotive - USA

Marketing

Market & Customer Research Manager

Manager - Non People LeaderCan work remotely but need to live in the specified city, state, or region

Yes, 5% of the time

Day

Compensation

Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

*This position is remote/work from home. You need to reside within the Eastern Time Zone. If near Atlanta office, the role will be hybrid.

The Research and Market Intelligence group is tasked with anticipating and understanding consumer and dealer needs and competitive threats to provide solutions that create value to the Cox Automotive organization.

The Market & Customer Research Manager reports to the Senior Director of Industry Intelligence and is responsible for supporting the development and management of market research and competitive intelligence analysis to support a variety of Cox Automotive Consumer Solutions (Autotrader, Kelley Blue, Dealer.com and Kelley Blue Book Instant Cash Offer). This position will serve as a thought leader and trusted advisor to internal clients, effectively engaging them to understand their vision/mission/goals/objectives, identifying opportunities that the team can support, delivering actionable insights and consulting on their business.

Specifically, the Market & Customer Research Manager will gather primary and secondary B2B and B2C market research, identify trends, pain points and unmet needs, analyze customer and non-customer data, history and trends vs. the competition to formulate strategic insights. Additionally, the Market & Customer Research Manager will report the findings to Senior leadership across all business units, and shared services (including Consumer Solutions Strategy, Consumer Marketing, Client Marketing, Product Management, etc.) to drive decision-making and/or influence business strategies.  This individual will leverage a variety of data resources, including syndicated research, primary research data, site metrics, and other external sources to support Cox Automotive’ s product, marketing and sales efforts. 

What You’ll Do 

• Become an industry thought leader and trusted business advisors to Strategy, Marketing, Product, and other Consumer Solutions teams.  Effectively engage with clients, understanding their vision/mission/goals/objectives, identifying opportunities that our team can support, delivering actionable insights and consulting clients on their business. Recommend primary research initiatives, help manage primary research budgets and prioritize spend to optimize ROI and business impact. 
• Analyzes and prepares reports of research findings to clearly communicate insights and recommendations for internal clients and senior management. Blend primary and secondary research findings with industry and competitive intelligence into actionable client insights. 
• Creates buy-in for changes to customer and internal processes and strategies, building the case for change and supporting recommendations with quantifiable analyses. 
• Responds to and performs ad hoc assignments as necessary. 
• Support internal teams during industry events such as NADA, Digital Dealer and other internal events. 

What’s in It for You? 

Here’s a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans. 
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules. 
• Comprehensive healthcare, with multiple options for individuals and families. 
• Generous 401(k) retirement plans with company match. 
• Professional development and continuing education opportunities. 
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. 
• Extra perks like pet insurance, employee discounts and much more.

Check out all our benefits. 

Who You Are 

Minimum:

• Bachelor’s degree in related discipline and 6 years of primary research experience with B2B and B2C qualitative and quantitative primary research methods. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
• Research experience includes Market Research, Brand Positioning & Tracking Research, Naming Research, Concept-testing, A/B site testing, Needs-state Research, Ethnographic Research, Segmentation, Attitudes and Usage studies and Key Drivers Analysis. 
• Strong analytical skills: able to spot trends, big picture context, distill data/information into a concise story, with the ability to creatively tell the story through visuals.
• Consulting experience, including synthesizing large amounts of primary research with syndicated data and competitive intelligence to deliver actionable insights for counseling clients on key business decisions within a fast-paced, ever-changing environment.
• Considerable experience in translating business requirements into deliverable market research projects, which aid in business and executive decision-making. 
• Experience working with primary research, analytics, secondary research and market intelligence data to tell a story, draw out implications, and make business recommendations that impact a business’ strategic direction.  

Preferred:

• Automotive industry experience
• Experience in Business, Consulting, Research, Analytics, Statistics, Market Intelligence or related field.  

Join the Cox family of businesses and make your mark today! 

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.