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Job Description
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Sr. Director B2B Product Marketing - Homes.com
Company:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
For over 35 years, CoStar Group has been living and breathing the world of real estate information and online marketplaces, giving them perspective to create truly unique and valuable offerings to their customers. By continually refining, transforming, and perfecting their approach to their business, CoStar has created a language that has become the standard in the industry, for their customers, and even competitors. As they continually work to continue that
effort as well as improve and drive innovation, they are able to deliver for their customers, employees, and investors. CoStar Group provides an invaluable edge in real estate, by equipping the brightest minds with the best resources available.
About Us:
As a division of CoStar Group, Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and
make connections on their terms – disrupting a multi-billion industry.
Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.
Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-andtrue, award-winning company.This position is located in Richmond, VA and offers the following hybrid schedule option: 4 days onsite / 1 day remote
About the Role:
As the Sr. Director of B2B Product Marketing at Homes.com, you will be responsible for overseeing all performance marketing and product marketing initiatives, including email, programmatic, digital, and social channels.
You will work closely with the product development team to establish compelling go-to-market strategies for critical product launches and enhancements. Your role will involve leading the strategic development and execution of marketing campaigns that drive business growth and
enhance brand awareness. You will also collaborate with cross-functional teams to ensure alignment and effectiveness of marketing efforts, providing actionable insights and recommendations to optimize performance.
About You:
You are a strategic and detail-oriented marketing professional with a strong background in managing product launches and ensuring alignment with customer needs and market trends. Your expertise in conducting market research and competitive analysis informs your approach
to product positioning, value proposition, and differentiation. You excel at developing marketing strategies across critical audience segments and creating all necessary marketing materials to support internal teams and promote products externally.You have a keen ability to work with performance media and analytics teams to craft omnichannel measurement, optimization methodologies, and testing strategies. Your collaborative nature and analytical mindset enable you to drive impactful marketing initiatives that resonate with target audiences and achieve business objectives.
Responsibilities:
• Manage product launches and ensure alignment with customer needs and market trends.
• Conduct market research and competitive analysis to inform product positioning, value proposition and differentiation.
• Develop marketing strategies across critical audience segments.
• Develop all marketing materials to support internal teams and promote products externally.
• Work with performance media and analytics to craft omni-channel measurement, optimization methodologies and testing strategies.
Qualifications:
• 10+ years of experience overseeing performance marketing and product marketing initiatives, including email, programmatic, digital, and social channels.
• Proven ability to work closely with product development teams to establish compelling go-to-market strategies for critical product launches and enhancements.
• Strong leadership skills with a track record of managing high-performing marketing teams.
• Excellent collaboration skills with cross-functional teams to ensure alignment and effectiveness of marketing strategies.
• Proficiency in analyzing marketing performance data to provide actionable insights and optimize campaigns.
• Bachelor’s degree required; marketing or business-related degree preferred.
What’s in it for you?
When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your
professional and academic growth with training and tuition reimbursement.
Other highlights of our benefits package include:
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription
Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and
family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• 11 holidays and 3 weeks of vacation per year
• On-site fitness center
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource
Groups
• Snacks and caffeine
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
Other Jobs from CoStar Group
Lead Data Analyst (Homes.com)
Senior Machine Learning Engineer (Homes.com)
Senior Data Security Engineer
Project Manager, Financial Business Systems
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