Data Scientist, Marketing

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

As a Marketing Data Scientist at Confluent, you will be a key player in analyzing lead funnel efficiency, marketing measurement and pipeline management. In this role, you will collaborate with Marketing, Growth, Sales & Finance stakeholders. Your focus will include data exploration, conducting in-depth analyses, and generating actionable insights to optimize and sustain healthy marketing funnel.

What You Will Do:

• Identify high-impact opportunities through data exploration, and generate strategic insights by collaborating with cross-functional teams, contributing to improvement amongst top of the funnel conversion metrics.
• Define marketing metrics to measure success, develop scalable reporting to monitor the health of our pipeline, and analyze drivers for company KPIs
• Share actionable insights and recommendations with leadership at various levels, playing a pivotal role in determining marketing campaign and pipeline strategy
• Design and execute A/B tests to measure the impact of product features and launches, providing insights that guide iterative improvements.
• Provide deep understanding of customer journey phases, from awareness to conversion with expertise in analyzing metrics like ROI, CLTV etc. to identify opportunities for growth and optimization
• Collaborate with other data scientists across our organization to share best practices, learn new analytical techniques, and champion an organizational culture where data is central to decision making

What You Will Bring:

• 3+ years of experience in Data Science supporting a marketing function, preferably at a B2B SaaS company
• Strong proficiency in data manipulation, especially using SQL (3+ years of experience) and a scripting language (Python/R)
• Proficiency in data visualization and building dashboards with tools such as Tableau
• Excellent communication skills, and ability to collaborate effectively with technical and non-technical stakeholders
• Experience with marketing attribution models across a variety of channels (SEO, Paid Search, Social, etc.) and A/B testing frameworks
• Exceptional problem solving skills and detail-oriented mindset
• Bachelor or advanced degree in a quantitative discipline: computer science, engineering, statistics, economics, etc.

What Gives You an Edge:

• Familiarity with lead funnel, marketing attribution models, and marketing measurement using causal inference and other advanced analytical methods.
• Understanding of the B2B Marketing Stack, Salesforce objects 
  
  

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $160,100 - $188,100 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE.

Click HERE to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
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