Digital Marketing Specialist III PA - Virtual - D

Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. Join us. You’ll do the best work of your career right here at Comcast. (In most cases, Comcast prefers to have employees on-site collaborating unless the team has been designated as virtual due to the nature of their work. If a position is listed with both office locations and virtual offerings, Comcast may be willing to consider candidates who live greater than 100 miles from the office for the remote option.)

Job Summary

Responsible for assisting Sales and Marketing management utilizing communications and advertising materials to effectively present the Company's products and services to customers and prospects. Meets with appropriate Sales and Marketing colleagues to discuss communication needs. Researches and develops supporting marketing materials and presents recommendations to Marketing leadership or internal committee. Serves as a liaison to Care and Field Operations Departments. Provides daily status of projects, deadlines and performance to management. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.

Job Description

*This position is unable to provide work authorization sponsorship or immigration support now or in the future.*

This position is open to individuals in the Philadelphia area.

The Technology, Product, Experience (TPX) organization works at the intersection of media and technology and our innovative teams are continually developing and delivering products and next-generation technologies that transform the customer experience.

CTS (Comcast Technology Solutions), a division of Comcast Cable, is uniquely positioned like no other at the nexus of media and technology. With a rich broadcast heritage, continual investments in innovative media technologies, and nearly two decades of on-the-ground experience, we are the market leader when it comes to making all the pieces work together to power both extraordinary experiences and revenue growth.

About the Team:

As one team, we work together to deliver a superior customer experience, leveraging cutting edge technology that powers our best-in-class products and services. Our team designs, develops, delivers, and supports innovative products and services that are essential to bringing internet, TV and voice to more than 28 million residential and business customers that includes our award winning X1 platform. The team also builds and operates mission-critical systems, including those that monitor our network – one of the world’s largest – and its associated cloud infrastructure. 

We are looking for motivated, qualified individuals to help us fill a full range of positions — from engineers, product designers and developers to Call Center representatives and installation technicians all with the common goal of delivering an outstanding customer experience. 

About the Role:

As a Senior Digital Marketing Specialist, your keen analytical skills will power innovative campaigns. Collaborate closely with our sales and product marketing teams, spearheading impactful strategies for Comcast Technology Solutions and its innovative services. Anticipate diverse opportunities – from fostering employee advocacy to initiating trailblazing marketing endeavors. If you're ready to expand your marketing skill set, dive into exciting challenges, and leave a lasting impact, let's shape the future together!

What you’ll do

• Email Marketing: Run and optimize email marketing campaigns using Pardot or similar platforms. Develop and execute email marketing strategies to nurture leads and engage customers.
• Social Media Management: Assist in managing CTS social media presence, primarily on LinkedIn, using Sprinklr. Drive the employee advocacy program to amplify our reach.
• Digital Advertising: Oversee digital advertising across various platforms and industry publications. Manage account-based marketing and media buying initiatives.
• Reporting and Analytics: Measure marketing program success with regular reporting to the leadership team. Monitor SEO and paid search initiatives, providing insights and recommendations.
• Content Management: Navigate Content Management System (CMS) for website enhancements, form integration, and customer journey management (Drupal and Pardot experience preferred).
• Project Management: Lead projects with strong project management skills (Asana experience preferred). Collaborate with internal teams and external vendors on projects and initiatives.

Skills & Experience We’re Looking For (5+ years):

• B2B experience
• Social media management
• Digital advertising/Account-based marketing/media buying
• SEO/paid search
• Email marketing using Pardot or similar platform
• Content Management System experience
• Keen eye for design and details
   

Additional “Nice to Have” Skills:

• GA4
• Pardot
• Salesforce CRM
• Asana/project management tool

About Our Perks & Benefits:

We are determined to create an environment where our employees feel valued, understand our business goals, and are motivated.

Here's a look at just some of the perks and benefits we make available to our US-based employees:

• Medical & Dental
• 401(k) Savings Plan
• Generous paid time off
• Life Milestones - from adoption assistance, childcare resources, pet insurance, and more, Comcast supports you at all life stages.
• Courtesy Services - We offer all of our full-time employees in serviceable areas free digital TV and internet.
• Discount tickets for Universal Resorts, including theme park tickets and onsite hotel rooms.

Learn more at jobs.comcast.com/life-at-comcast/benefits

Reasonable Accommodation

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request an accommodation.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Skills

Content Management Systems (CMS), Digital Advertising, Google Analytics, Search Engine Optimization (SEO), Social Media

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.