Sr. Director Product & Brand Marketing

About the Opportunity

We are seeking an experienced and dynamic Senior Marketing Director to lead our clinical marketing, product marketing, and corporate brand marketing efforts. The Senior Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, market penetration, and revenue growth in the life sciences sector. This role requires a seasoned leader with a deep understanding of the life sciences industry, exceptional strategic and analytical skills, and the ability to lead a high-performing marketing team.  The ideal candidate will have 15+ years of marketing experience in the healthcare industry (diagnostics, device, biotech). This role requires a strategic thinker with the ability to drive cross-functional collaboration and deliver impactful marketing campaigns that elevate Cleerly’s brand and products.

Responsibilities

1. Strategic Leadership:

   - Develop and implement integrated marketing strategies and brand plans aligned with company business goals and growth objectives. Oversee the marketing budget and ensure effective allocation of resources.

   - Lead the marketing team to deliver integrated marketing plans encompassing clinical marketing, product marketing, and corporate brand marketing.

1. Clinical Marketing:

   - Create and implement targeted marketing initiatives to promote Cleerly’s clinical solutions to healthcare professionals, institutions, and key stakeholders.

   - Collaborate with the clinical team to translate complex medical data into compelling marketing materials.

- Build and implement a KOL strategy. Maintain relationships with key stakeholders, including KOLs, customers, and partners. Represent the company at industry events, conferences, and meetings.

1. Product Marketing:

- Build and maintain a strong brand identity and positioning within the life sciences industry. Ensure consistent messaging across all marketing channels and materials.

- Lead the development and execution of marketing campaigns for new and existing products. Collaborate with product development teams to create compelling value propositions and go-to-market strategies.

- Partner with market insights team conduct research to understand customer needs, market trends, and competitive landscape.

   - Develop product positioning, messaging, and go-to-market plans to ensure successful product launches and adoption.

-Develop and implement lead generation strategies to drive sales pipeline growth. Work closely with the sales team to align marketing efforts with sales objectives.

1. Corporate Brand Marketing:

   - Strengthen Cleerly’s corporate brand identity and ensure consistent brand messaging across all channels.

   - Develop and maintain strong relationships with key industry influencers, media, and stakeholders.

1. Team Management:

   - Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

   - Manage marketing budgets, allocate resources effectively, and measure the ROI of marketing initiatives.

1. Collaboration and Innovation:

   - Work closely with cross-functional teams, including Sales, Product Development, and Clinical Affairs, to ensure alignment and drive marketing success.

   - Stay current with industry trends, emerging technologies, and best practices to bring innovative ideas to Cleerly’s marketing efforts.

Requirements 

- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.

- 15+ years of healthcare marketing experience (diagnostics, device, biotech), with a strong focus on clinical and product marketing.

- Proven track record of developing and executing successful marketing strategies in the healthcare industry.

- Excellent leadership and team management skills.

- Strong analytical and strategic thinking abilities.

- Exceptional communication and interpersonal skills.

- Experience working in a fast-paced, dynamic environment

Salary: $200,000 - $275,000

 *Total Target Compensation (TTC): Total Cash Compensation (including base pay, variable pay, commission, bonuses, etc.). We hire employees anywhere within the United States and account for geography when determining base salary.