Lead ABM Manager

Responsibilities

• Develop and implement targeted ABM strategies to drive engagement, pipeline, and bookings for key accounts, using both acquisition and expansion approaches
• Identify and prioritize target accounts in collaboration with sales and marketing, tailoring campaigns across one-to-few and one-to-many frameworks
• Lead the execution of integrated, multi-channel campaigns across email, digital ads, webinars, and content syndication, and partner with our regional marketing and events teams
• Collaborate with cross-functional teams to create compelling, account-specific content, assets, and creative design that resonate with key personas, including revenue operations leaders, sales leadership, and C-level executives.
• Align closely with sales teams to ensure consistent messaging, build effective sales enablement materials, and track the progression of accounts through the funnel
• Own ABM performance reporting by monitoring KPIs such as engagement, pipeline generation, deal velocity, and revenue impact, with continuous optimization to improve results
• Leverage ABM platforms (6Sense/RollWorks), marketing automation, and CRM tools (Marketo, Salesforce) to track campaign success, provide insights, and iterate on strategies
• Stay ahead of industry trends and emerging ABM technologies to refine and enhance the ABM playbook

Qualifications

• 7+ years of experience in account-based marketing, demand generation, or closely related fields within B2B SaaS or tech marketing
• Deep understanding of ABM strategies and tactics, with expertise in managing personalized campaigns across multiple channels
• Proven track record of meeting or exceeding pipeline and revenue goals through targeted account-based campaigns
• Excellent written and verbal communication skills in creating campaign materials, including landing pages and ad copywriting. 
• Strong ability to collaborate across departments, especially with sales teams, to align strategies and ensure account progression
• Excellent project management skills with the ability to manage multiple priorities, tight deadlines, and complex campaigns
• Experience working with ABM platforms (e.g., 6Sense, RollWorks), marketing automation tools (e.g., Marketo), and CRM systems (e.g., Salesforce)
• Highly data-driven and detail-oriented, with the ability to interpret campaign performance metrics and optimize accordingly

Perks & Benefits @ Clari

• Remote-first with opportunities to work and celebrate in person
• Medical, dental, vision, short & long-term disability, Life insurance, and EAP
• Mental health support provided by Modern Health
• Pre-IPO stock options
• Well-being and professional development stipends
• Retirement 401(k) plan
• 100% paid parental leave, plus fertility and family planning support provided by Maven
• Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays
• Focus on culture: Charitable giving match, plus in-person and virtual events 


It is Clari’s intent to pay all Clarians competitive wages and salaries that are motivational, fair, and equitable. The goal of Clari’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay and grow at Clari.


Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to specific work location, skill set, depth of experience, education and certifications.


The salary range for this position is $135,000 to $165,000. The compensation package for this position also includes stock options and company-paid benefits, including well-being and professional development stipends.