Business Analytics Intermediate Analyst - Sales and Marketing Analytics
Location: Gurugram, India
Employment Type: Regular
Overview
We are seeking a highly motivated and skilled Business Analytics Intermediate Analyst with a specialized focus on Sales and Marketing analytics. The ideal candidate will be instrumental in transforming complex data into actionable insights, driving strategic decision-making, and optimizing our sales and marketing efforts. This role requires a strong analytical mindset, proficiency in various analytical techniques, and excellent communication skills to articulate findings to diverse stakeholders.
Responsibilities
- Utilize Python, Pyspark, and SQL to extract, manipulate, and analyze large datasets, to deliver on sales and marketing opportunities and track performance.
- Apply strong logical reasoning and problem-solving skills to address complex business challenges within the sales and marketing domain.
- Identify significant trends, patterns, and anomalies within sales and marketing data to uncover opportunities and risks.
- Conduct in-depth analyses using a variety of analytical methods, including hypothesis testing, customer/market segmentation, time series forecasting, and test vs. control comparisons.
- Develop clear, concise, and impactful presentations using MS Excel and PowerPoint to communicate analytical findings and recommendations to business leaders.
- Collaborate with sales and marketing teams to understand their analytical needs and deliver insights that support their strategic goals.
- Contribute to the continuous improvement of analytical methodologies and data reporting processes.
Qualifications
Must Have
Technical Proficiency: Strong expertise in Python, Pyspark, and SQL for data analysis and manipulation. Data Presentation: Proficient in MS Excel and PowerPoint for data visualization, reporting, and presentation. Analytical Acumen: Demonstrated strong logical reasoning and problem-solving ability. Pattern Recognition: Proven proficiency in identifying trends and patterns within data. Communication: Strong written and verbal communication skills, with the ability to convey complex analytical concepts clearly to non-technical audiences. Analytical Methods: Extensive experience across different analytical methods, including hypothesis testing, segmentation, time series forecasting, and test vs. control comparison. Domain Expertise: Direct experience in Sales & Marketing analytics and campaign management.
Good to Have
Machine Learning: Experience with predictive modeling using Machine Learning techniques. Unstructured Data Analysis: Experience with unstructured data analysis, such as call transcripts, using Natural Language Processing (NLP) or Text Mining. Industry Background: Experience in the financial services sector. Visualization Tools: Proficiency with Tableau or other data visualization tools.
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Job Family Group:
Decision Management------------------------------------------------------
Job Family:
Business Analysis------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
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