Business Data Analyst SG

Location: Singapore; Hybrid

Responsibilities:
 

Sales Channel Analytics

• Analyze sales performance across various channels to understand acquisition trends and identify high-impact areas.

• Develop channel-specific dashboards and reports to monitor key metrics, such as customer acquisition costs and channel efficiency.

• Conduct in-depth analysis to evaluate channel performance, use data insights to recommend strategies for optimizing channel utilization and boosting sales acquisitions.

 

Sales Incentive design and calculation

• Develop and manage incentive schemes aligned with channel-specific sales goals and overall revenue targets.

• Accurately calculate incentive payouts and ensure timely submission.

• Regularly assess the effectiveness of incentive programs and recommend data-driven adjustments to maximize performance.

• Support Sales and HR teams in all incentives related matters.

 

Business Analytics and Performance Reporting

• Conduct comprehensive business performance analysis, identifying trends and insights to support decision-making.

• Develop and maintain performance dashboards to track key metrics related to sales, revenue growth and business performance.

• Monitor business performance against targets and generate insights to inform strategy adjustments.

• Present analytical findings to stakeholders in a clear, visual and actionable insights.

 

Cross-functional Collaboration

• Work closely with business stakeholders, including Sales and other businesses, to understand their analytical needs, provide support, and guide decision-making processes.

 

Stakeholder Engagement

• Interpret data and present findings to stakeholders, making recommendations to enhance business outcome.

 

Innovation and Best Practices

• Stay updated on industry trends, best practices, and regulatory changes in the banking and wealth management sectors to identify opportunities for innovation and competitive advantage.

 

Requirements:

 

Qualifications

• Bachelor’s degree in Data Science, Data Analytics, Business Analytics, Statistics or related field; Master’s degree preferred
• 5+ years of experience in performance tracking and business analytics. Knowledge of sales channel analytics
• Proven expertise in analytics tools (e.g., SQL, Python, R) and visualization platforms (e.g., Tableau, Power BI)

 

Relevant Work Experience 

• Minimum 5 years of relevant experience in data analytics
• Strong analytical skills and good knowledge of the banking industry, especially in Consumer Business area, covering Deposits, Wealth Management, Card, Loan
• Ability to work collaboratively in cross-functional teams and manage multiple priorities in a dynamic environment
• Knowledge of regulatory requirements and industry compliance standards in the banking sector is preferred
• Excellent communication and presentation skills to effectively convey complex data insights to non-technical stakeholders

 

Competencies/Skills 

• Proficient in SAS, SQL, Python, R Programming and MS Excel
• Proficient in Business Intelligence tools (Tableau) 
• Must be able to solve problem quickly and efficiently
• Strong analytical and communication skills

The Business Data Analyst for Consumer Banking SG will play a critical role in leveraging data to drive strategic business decisions that enhance sales performance and revenue growth. This role involves analyzing sales data by channel to identify acquisition opportunities, designing and calculating incentive schemes to motivate sales staffs, and performing comprehensive business analytics to support decision-making. The role also develops and maintain performance dashboards to provide insights into key metrics, enabling data-driven strategies and optimization. The ideal candidate possesses strong analytical skills, experience in channel sales analytics, business performance reporting and the ability to transform insights into actionable strategies.