Principal Associate, Market Research

Principal Associate, Market Research 

Principal Associate, Market Research 

Capital One is seeking a Principal Associate Market Researcher to join our Brand Insights team. In this role you will provide consumer insights that inform marketing, advertising, and brand building strategies. The ideal candidate will have proven experience designing and managing primary research inclusive of advertising testing, and brand health tracking among both B2C and B2B audiences to inform go to market strategies and drive business outcomes. 

What you’ll do 

• Lead the execution of market research projects, leading all project logistics and planning, and coordination with internal and external partners/vendors 

• Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action 

• Lead the design of market research projects, deciding on appropriate research methodologies, drafting research briefs, assessing pricing and feasibility, and securing internal approvals

• Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies 

•  Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners 

• Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions 

• Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches 

Who you are 

You want to be an EVIDENCE-BASED MARKETER. 

• Your curiosity is endless. There’s always something else to learn

• You’re flexible and not afraid of change—in fact you welcome the challenge

• You share your point of view, but seek out what might be missing and listen

• You have big ideas and know the best ones are driven by proof, persistence and patience

• You’re a storyteller. You simplify the complex and compel your audience to act

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you

• You care—about the work, your team and the customers you serve 

Basic Qualifications 

• Bachelor’s Degree or military experience

• At least 5 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession (planning and executing studies) 

Preferred Qualifications 

• At least 7 years of experience in a primary market research role on either the supplier side or client side 

• Experience leading brand health research and advertising and media effectiveness research focused on marketing communications and business results, ideally in the financial services industry with B2B and B2C audiences 

• Experience working with analytical tools such as Python, R, SAS, SPSS, SQL, Q or similar tools 

• Ability to travel within North America

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Sales Territory: $106,700 - $121,700 for Principal Associate, Market Research

 

Richmond, VA: $106,700 - $121,700 for Principal Associate, Market Research

 

New York, NY: $128,000 - $146,100 for Principal Associate, Market Research

 

McLean, VA: $117,300 - $133,900 for Principal Associate, Market Research

 

 

 

 

 

 

 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).