FBS - Marketing DATA Analyst

Location: São Paulo, State of São Paulo, Brazil, Aguascalientes, Aguascalientes, Mexico, Mexico City, Mexico City, Mexico, Bogotá, Bogota, Colombia

Department: Support Functions

Workplace: hybrid

Employment Type: full

Description

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Team Function:

• The team leads Direct to Consumer sales and marketing efforts for Auto, Property, and Ancillary Products (pet insurance, device protection, flood, umbrella);
• Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc. Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting. Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.

Role Description:

• This Marketing Analyst position will be responsible for all data and analytics functions for Auto, Property, and Ancillary Products in order to help support sales & marketing (customer acquisition, cross-sell, retention, profitability, etc...).

• This professional will conduct analysis on product and campaign performance, customer profile/segmentation, trend analysis, opportunity identification, A/B testing, and profitability.
• Will be responsible for developing any reporting necessary for that analysis, working cross-functionally within the Direct BU and across the enterprise, as needed.
• Will also represent our team on any needed data integration projects in order to ensure accurate sales and marketing reporting.
• Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, and profitability by assisting in advanced analytic projects and making recommendations for in-market testing to drive sales growth.
• Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
• Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting.
• Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.
• Devises new and innovative applications for existing concepts.
• Creates develops and refines analytics within the organization.
• Compiles, analyzes and maintains reports and charts for Distribution.
• Analyzes and reports adverse trends to Distribution Management Coordinates with other teams members on Distribution projects.

Requirements

English Proficiency

• Preferred: Fluent

Required Education

• Minimum Required: Bachelor

Other Critical Skills

• Data Analysis - Intermediate
• Statistical Analysis - Intermediate
• Marketing Analysis - Intermediate
• Mathematical Modeling - Intermediate
• Management Reporting - Entry Level
• Project Management - Entry Level
• Data & Systems Integration - Intermediate
• Verbal & Written Communication - Intermediate
  

Software / Tool Skills

• SQL - Advanced
• Microsoft Excel - Intermediate
• Power BI - Intermediate
• Microsoft PowerPoint - Entry Level
  

Benefits

This position comes with competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Home Office model
4. Career development and training opportunities
5. Flexible work arrangements (remote and/or office-based)
6. Dynamic and inclusive work culture within a globally known group
7. Private Health Insurance
8. Pension Plan
9. Paid Time Off
10. Training & Development
11. *Note: Benefits differ based on employee level

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.

https://www.capgemini.com/us-en/about-us/who-we-are/