Brand Designer (Project-Based)

Location: DUBAI, United Arab Emirates

Department: Design

Experience: 2-4

Role Summary

Key Responsibilities

Brand Strategy & Discovery

• Participate in client discovery sessions and brand workshops.
• Contribute to brand positioning, personality, values, messaging, and creative direction.
• Translate research and strategy into clear creative concepts and visual directions.

Brand Identity Design

• Lead branding and rebranding projects from concept through to final delivery.
• Develop logo systems, typography, colour palettes, iconography, graphic elements, imagery direction, and supporting visual assets.
• Explore and present multiple creative directions with clear rationale.
• Ensure every identity is distinctive, scalable, and aligned with the brand strategy.

Brand Applications

• Design key brand touchpoints including stationery, packaging, signage, digital assets, merchandise, presentations, social media templates, and marketing collateral where required.
• Produce high-quality mockups that demonstrate how the identity comes to life across different applications.
• Maintain visual consistency across every brand touchpoint.

Brand Guidelines

• Develop comprehensive brand guidelines covering logo usage, typography, colour systems, imagery, layout principles, graphic devices, tone of visual communication, and application examples.
• Ensure all final assets are organised, editable, and ready for client handover.

Skills & Qualifications

• Strong portfolio showcasing branding, logo design, and complete visual identity systems.
• Excellent understanding of branding principles, typography, colour theory, layout, and visual systems.
• Strong conceptual thinking with the ability to connect strategy to design.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign.
• Strong attention to detail and commitment to high-quality craft.
• Ability to manage multiple branding projects simultaneously and meet deadlines.
• Agency experience is preferred.
• Experience with motion design, AI tools, or web design is an advantage.