Lead - Developer Marketing

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized  by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21

• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

• Ranked in Forbes Cloud 100 in 2021 - for the second time

• Featured in LinkedIn Top Startups India 2018

Role in a Nutshell

Lead - Developer Marketing will spearhead the development and execution of strategies to increase product awareness, education, and adoption among developers. This role requires a deep understanding of the target audience, strong analytical skills, and the ability to collaborate effectively with cross-functional teams to drive community growth and engagement. Proven experience in B2B SaaS marketing, preferably with a focus on developer communities, is essential.
 

Desired Experience

• B2B SaaS marketing experience

• Experience in marketing to developers or from a developer-first, developer-plus organization

• Strong problem-solving and analytical skills.

• Excellent written and verbal communication skills.
   

What will you do

• Implement and oversee developer programs with a focus on awareness, education, and adoption of our products.

• Understand our current user base and identify opportunities to reach a broader audience.

• Develop strategies to grow and scale the developer community, creating campaigns to engage with developers on a large scale.

• Collaborate closely with marketing, product, and engineering teams to align community engagement strategies with company goals.

• Conceptualize and create engaging content and events to foster active participation and interaction among community members.

• Design and conduct experiments across various marketing channels (email, social media, content, events, etc.) to discover effective acquisition and growth strategies. Continuously analyze data to make informed decisions.

• Analyze community engagement metrics and provide regular reports to track progress and identify areas for improvement.
   

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from anywhere in India

• Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience