Senior Software Development Lead-R01571575

Team: LTR : LTR

Location: Gurgaon, Haryana, India

Commitment: Employee

Workplace Type: hybrid

Job requirements

Marketing cloud (skill sets - MC Advanced+Data Cloud) Job Summary We are seeking a highly skilled Salesforce Marketing Cloud (MC Advanced) and Data Cloud professional with strong experience in designing, implementing, and optimizing customer engagement solutions. The ideal candidate should possess expertise in Marketing Cloud Engagement, Data Cloud, customer journey orchestration, audience segmentation, personalization, and marketing automation while leveraging unified customer data for business outcomes. Key Responsibilities
• Design and implement Marketing Cloud Advanced solutions using: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Interaction Studio / Personalization
• Develop and manage multi-channel customer journeys across Email, SMS, Mobile Push, and Web channels.
• Build dynamic and personalized communications using AMPscript, SSJS, HTML, CSS, and SQL.
• Configure and optimize Marketing Cloud Advanced features including: Unified SMS Conversations Path Experimentation Einstein Engagement Features Advanced Automation Capabilities
• Lead audience segmentation, activation, and customer engagement strategies using Salesforce Data Cloud.
• Implement Data Cloud data ingestion, harmonization, identity resolution, profile unification, and activation.
• Integrate Data Cloud with Marketing Cloud, Sales Cloud, Service Cloud, external systems, and data sources.
• Develop Calculated Insights, Data Actions, and Real-Time Customer Profiles within Data Cloud.
• Collaborate with business stakeholders to define use cases, campaign strategies, and customer experience improvements.
• Optimize campaign performance through analytics, reporting, A/B testing, and customer engagement insights.
• Ensure platform scalability, governance, privacy, and compliance standards are maintained.
Required SkillsSalesforce Marketing Cloud
• Strong experience with: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Contact Builder Audience Builder
• Advanced knowledge of: AMPscript SSJS SQL HTML5/CSS3
• Experience in campaign management, personalization, and customer journey orchestration.
• Experience with Marketing Cloud Advanced Edition capabilities.
Salesforce Data Cloud
• Expertise in: Data Streams Data Mapping Data Model Objects (DMOs) Identity Resolution Data Harmonization Unified Customer Profiles Segmentation Data Actions Calculated Insights Activation Targets
• Experience integrating Data Cloud with Marketing Cloud and Salesforce Core Clouds.
• Understanding of real-time customer engagement and activation frameworks.
Integration & Technical Skills
• REST/SOAP APIs
• Salesforce Platform Integration
• External Data Source Integrations
• ETL/Data Migration Experience
• Git, CI/CD, DevOps practices
Preferred Certifications
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Developer
• Salesforce Data Cloud Consultant
• Salesforce AI Associate (Preferred)
Good to Have
• Agentforce exposure
• Marketing Cloud Intelligence (Datorama)
• Tableau/CRM Analytics
• CDP implementation experience
• B2B/B2C Marketing automation knowledge
• GDPR and marketing compliance experience