Product Specialist CN: Shanghai Office

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Key Accountabilities

• Manage in-country product portfolio with China product brand architecture, proposition and guardrails
• Plans for and drives execution of new product launches in high growth/emerging channels  leveraging inputs from cross functions teams to deliver launch objectives
• Supports the development of a brand innovation pipeline plan working closely with China Brand team, Global brands teams and cross functional teams as per project needs.
• Lead the portfolio strategy development incorporating key projects in the year & engages with sales, activation, GSC, GLT team.
• Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed. 
• Build digital capability in self & works with digital experts internally & externally to guide digital marketing activities for various brands under responsibility
• Follows effective product brand management processes. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines.
• Manage the product range supporting the signing off of additions, deletions and working closely with the Product Line Management team. 
• Participation in Digital product Management

Requirements

• University degree in Marketing or related discipline
• 5-8 years experience in Marketing
• Experience of working in a matrix organization
• Lubricants experience desirable but not essential
• Strong project management, interpersonal and communication skills
• Evidence of effective networking and relationship building skills both internally and externally
• High degree of personal impact

Why join us?

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is not available for remote working

Skills:

Customer Segmentation, Digital fluency, Digital innovation, Generating customer insights, Integrated Planning, Managing strategic partnerships, Offer and product knowledge, Offer Development, Partner relationship management, Performance and planning, Performance management, Product Ownership, Sector, market, customer and competitor understanding, Stakeholder Engagement, Using market research effectively, Waterfall Model

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.