Role and Responsibilities
- Assist CRM team in executing multi-channel strategies for driving customer relationships to increase customer acquisition and ongoing engagement.
- Support and monitor large & complex brand campaigns.
- Implement various third party, cross-channel campaigns, offers, audiences and messaging to include workflow, timelines, asset development and deadlines.
- Develop communication cadence with strategy, creative, and technology teams to establish campaign production priorities, milestones and deadlines.
- Configure campaigns, journeys and messages in tool according to provided campaign and journey business requirements.
- QA and ensure all campaigns meet specifications outlined by strategist and client.
- Serve as primary point of contact with internal/external teams for communication related to campaign, offer, audience and message setup and support.
- Troubleshoot offers & campaigns by investigating setup, implementation, and end-to-end testing; working closely with product and technology team to escalate and communicate issues.
- Assist with campaign calendar and work with strategist to secure timing of campaign launches.
- Work closely with strategy and product team to test various scenarios and concepts.
- Create and refine operational processes & find new wasy to help the team scale.
- Proactively recommend improvements on campaign execution based on platform capabilities and functionally.
- Manage all reported issues and inquiries from internal and external sources with high attention to detail.
- Ability to deliver on campaign deployments within a set project schedule, track progress and provide status to stakeholders.
Preferred Qualifications
- Bachelor’s Degree in Business, Communications,Technology, Marketing, Math or related field or equivalent experience.
- HTML knowledge required, as well as knowledge of best practices related to digital message rendering across email clients and devices.
- Knowledge and certification related to <PLATFORM> a plus.
- Detail-oriented with exceptional organizational skills and the ability to prioritize, monitor, and manage personal workload and multiple projects/clients.
- Eagerness to learn multiple platforms and their capabilities/limitations.
- Strong ability to communicate verbally and written with internal and external clients maintaining strong relationships.
- Ability to quickly adjust to shifting priorities and strong trouble-shooting skills.
- Ability to work both in a team setting and independently environments.
- Adaptable and solution-focused.
- Willingness to be on call for any QA support outside of business hours.
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