Salesforce Marketing Cloud Lead

Information Security Responsibilities

• Awareness on information security measures such as acceptable use of information assets, malware protection, password security
• Understand and report security risks and how they impact the confidentiality, integrity, and availability of information assets
• Understand how data is stored, processed, or transmitted from a Data privacy and protection standpoint

Role and Responsibilities

• Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis
• Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results
• Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigation
• Hands on development; building email templates, multi-step journeys, and automations
• Provide technical leadership on implementations and managed services
• Act as a platform subject matter expert
• Create technical specifications as well as document current and future-state processes
• Provide architecture around internal data flow and integrations into other systems
• Offer deep knowledge in SQL, AMP script data extensions, HTML, CSS and JavaScript
• Work with internal teams and client to document technical approach and execution
• Support data analytics, campaign management, and strategy teams

Preferred Qualifications

• Please apply only if you are a immediate joiner
• 6+ years of SFMC experience, including campaign development and integration
• Background with multiple SFMC implementations
• Experience with SQL, AMP Script, HTML, CSS, and JavaScript
• Strong business understanding of digital marketing
• Experience with data model design, campaign orchestration, lifecycle programs and personalization, marketing data optimization and list cleansing, data optimization and hygiene, campaign personalization
• Experience with SSJS is preferred
• Working knowledge with Litmus is preferred
• Experience with SFMC custom report setup and platform migration
• Experience with Marketing Cloud personalization, Marketing Cloud Advertising, Marketing Cloud Datorama, Marketing Cloud Intelligence
• SFMC Certification (Marketing Cloud Specialist or Email Specialist) preferred
• Working experience with ESP platforms such as Responsys and Braze a plus
• Strong verbal and written communication skills
• Demonstrated history of establishing and maintaining relationships with internal and external clients
• Ability to quickly adjust to shifting priorities
• Work effectively both in a team setting and independently
• Adaptable and solution-focused with strong troubleshooting skills
• Bachelor's degree in business, Communications, Technology, Marketing, Math or related field or equivalent experience
• Willing to be on call for any QA support outside of business hours