Salesforce Marketing Cloud Architect

Role and Responsibilities

• Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business
• Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
• Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
• Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc.)
• Oversee development, testing and deployment of platform work completed by developers
• Provide support to development teams working on platform integrations
• Create Architecture and Technical specifications documents 
• Serve as day-to-day technical platform SME to internal and client teams
• Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
• Provide support to senior team members throughout project estimation and Marketing Technology platform discovery / road mapping engagements, as needed
• Provide support to internal execution services team for ongoing platform and schema optimizations, as needed

Preferred Qualifications

• 5+ years of experience with Salesforce Marketing Cloud, with demonstrated experience leading 3+ platform implementation projects 
• Familiarity with commonly requested Salesforce Marketing Cloud integrations and associated technologies (CMS, DAM, CDP, Web Analytics, Data Visualization tools, client databases, etc) 
• Deep understanding of Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Interaction Studio, and Journey Builder; Salesforce CDP and Loyalty knowledge a plus
• Experienced data modeler in relational database systems
• Experienced writing SQL queries for Select/Insert/Update/Delete, including knowledge of multi-table joins and outer joins
• Demonstrated experience establishing and maintaining data structures, data extensions and automations within Salesforce Marketing Cloud
• Proficiency with AmpScript, JavaScript, JSON and XML
• Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus
• Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
• Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
• Excellent oral and written communication skills
• Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management
• Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo or similar)
• Excellent communication (verbal & written) - Articulates clearly, concisely and with context at all times
• High confidence and assertiveness skills - Has a cordial work relationship with peers and manager, speaks his/her mind even during challenging situations, proactively seeks help /assistance when in need
• Takes feedback positively and works on it seriously, is not afraid of making mistakes as part of learning, Open to working across projects & technologies.
• Good analytical & logical skills - Understands requirements quickly and accurately, proactively thinks through the solution and seeks clarification before coding.
• Explores the root causes of problems before taking action, quickly learns the latest developments in technology and is able to apply it to the projects
• Good Interpersonal Skills - Builds good working relationship with team members.