Senior Vice President, Digital Assets Product Strategy & Commercialisation

Location: Zurich, ZH, Switzerland

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Digital Assets Product Strategy & Commercialisation to join our Product & Innovation Hub team. This role is located either in Zurich or Paris.

In this role, you will make an impact in the following ways: 

• Develop and execute go-to-market strategies to increase awareness and adoption of products and solutions at scale
• Drive the development of product positioning, messaging, and value propositions to support sales and marketing efforts
• Maintain a deep understanding of Europe and Middle East market trends, regulatory developments (e.g., MiCA, DLT Pilot Regime) competitive analysis and client needs to inform product commercialization 
• Support strategic client engagements, preparing materials, coordinating internal stakeholders, and contributing to client discussions.
• Collaborate with cross-functional teams (product, sales, marketing, technology, legal, risk, and compliance) to align strategy and ensure product readiness.
• Create thought leadership to scale our narrative and educate clients and ecosystem partners
• Develop commercialization toolkits and enablement materials, including client narratives, pitch decks, FAQs, and internal training content.
• Represent EMEA market perspectives in global strategy and commercialization forums, influencing product roadmap and market entry priorities.
• Champion innovation and change, contributing to the Product & Innovation Hub’s mission to reimagine the future of finance.
• Contribute to product strategy for complex products and solutions, using subject matter expertise to drive direction

 

To be successful in this role, we are seeking the following: 

• Extensive experience in strategy, product commercialization, or product management within financial services, fintech, or digital assets.
• Deep understanding of digital assets and markets (tokenization, digital cash, crypto, collateral).
• Strong grounding in traditional financial products and infrastructure, in areas such as securities services, payments, collateral management, investment, or wealth management.
• Proven ability to design and execute go-to-market strategies, including opportunity sizing, client segmentation, and commercial positioning.
• Knowledge of Europe and Middle East regulatory frameworks relevant to digital assets (MiCA, DLT Pilot, FCA guidance, ADGM, and other local regional regimes).
• Excellent communication and presentation point skills, capable of simplifying complex topics for diverse audiences.
• Strong collaboration skills, with experience managing cross-functional initiatives and influencing senior stakeholders.
• Proven ability to work in a fast-paced, innovation-driven environment, managing multiple projects and stakeholders.
• Bachelor’s degree in business, Finance, Economics, or related field; advanced degree preferred.
• Fluency in English is required; proficiency in additional Language is a plus.

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn 

 Here’s a few of our recent awards: 

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards: 

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

 

About Us

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

About the Organization

At BNY, our culture speaks for itself, check out the latest BNY news at: BNY Newsroom & BNY LinkedIn

 Here’s a few of our recent awards:

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.