Director, Head of Marketing FraBeLux

About this role

About this role

Based in Paris & Brussels, BlackRock’s FraBeLux marketing function is responsible for developing the firm’s marketing strategy and delivering all marketing and related communication activities across France, Belgium & Luxembourg. The department works in close partnership with local country management, local sales leadership team, the Continental European marketing team, central EMEA and Global marketing functions.

Job purpose/background
 

The Head of Marketing will be responsible for developing and implementing the marketing strategy for BlackRock and iShares in France, Belgium & Luxembourg. The successful candidate will work in close collaboration with the FraBeLux country management, the local sales teams and the continental Europe Marketing team to establish priorities and communicate with a diverse client base. The individual will head up all planning and coordinating activities across the full range of marketing disciplines, including digital, media, direct marketing, events, client partnerships and literature, working in close collaboration with the PR partner on the ground.

The successful candidate should be able to identify issues, challenges, problems and opportunities on the customer side and turn them into relevant, integrated marketing campaigns. Stakeholder management is a key part of this role as well as ensuring that best in class marketing campaigns developed across BlackRock globally are being leveraged and implemented timely and effectively in the local market. The position will report to BlackRock’s Head of Marketing for Continental Europe.

Key responsibilities

• Develop and implement the local marketing and related communications strategy to effectively target key segments, including the development and execution of activities across the full range of marketing disciplines (web, content, advertising, direct marketing, events, sponsorship) and coordinate these with the PR team
• Develop co-marketing programmes with key clients, including online campaigns, content, events, trainings, content, PR, etc.
• Work closely and effectively with the European marketing team, maintaining local agency relationships and liaising with key stakeholders within BlackRock’s wealth & ETF and Index Investment businesses (Sales, Product and Compliance) as well as with the local business development team to manage projects from beginning to end
• Implement centrally developed marketing campaigns and collateral and adapt them for the local market (including managing digital campaigns, content and translations)
• Assume responsibility for the quality of marketing initiatives for FraBeLux
• Provide a full understanding of the local investment markets to ensure successful positioning and marketing of investment products and solutions
• Set and manage budgets and report on the efficiency and effectiveness of marketing programmes
• Contribute as a member of the local Executive Committee
• Coordinate activities and ideas with the wider marketing team & potentially take on regional responsibilities
• Engage with competitor and client marketing teams to stay up to date and report back to the business

Experience/qualifications

• Degree in Marketing, Business Studies or Economics or a similar professional qualification

• 10+ years’ marketing experience, preferably in the financial services industry (asset management, banking or consultancy) in France, Belgium or Luxembourg
• Native speaker of French, excellent level of spoken and written English, Dutch/Flemish would be a plus
• At least four years’ experience in developing and implementing fully integrated marketing campaigns and managing external agency partners
• Strong communication skills, both verbal and written, plus the ability to write short-form content, including copy for e-mails and subject lines, online content, articles, etc.
• Good product and investment knowledge
• Understanding of wealth and institutional client segments
• Good understanding of local financial media landscape
• Experience in various channels of the communication and marketing field with focus on digital and social media
• Experience in an international environment or a period spent working overseas would be a plus
• Client-oriented perspective
• Seniority to add value and gravitas in customer visits
• Creative and self-motivated
• Able to work in a fast-paced, dynamic environment, drive forward key initiatives and manage workflows on simultaneous projects
• Strong analytical and conceptual skills
• Able to work independently yet a team player, able to lead and influence people
• Ownership and accountability
• Proven people manager
• Results-oriented
• Willing to travel occasionally

We are looking for an energetic, digitally savvy senior marketing manager with a breadth of marketing experience – someone who can plan every aspect of a marketing strategy, from organisation to execution. If you like the idea of working in an ever-changing, innovative environment and enjoy putting your ideas into practice in a performance-orientated culture, we would be delighted to hear from you.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.