Associate Director, Product Marketing, Prenatal

BillionToOne, is a next-generation molecular diagnostics company dedicated to developing powerful and accurate diagnostic tests that are accessible to all. The company's innovative QCT molecular counting technology significantly enhances the resolution of disease detection using cell-free DNA by over 1,000-fold. This groundbreaking technology is integral to BillionToOne's product offerings. One of BillionToOne’s flagship products, Unity Complete™, is the only non-invasive prenatal screen capable of assessing fetal risk for both common recessive conditions and aneuploidies from a single maternal blood sample. Leveraging the same molecular counting technology, BillionToOne is expanding its reach into oncology with a pioneering liquid biopsy test, Northstar, that combines treatment selection with monitoring. Over 500K patients have received BillionToOne tests to date, and BillionToOne has grown from $0M to $125M ARR in the last ~4 years.

Ranked at the top 5% of Y Combinator companies, BillionToOne has successfully raised close to $400 million in funding to date, with a notable $130 million Series D round completed in June 2024, resulting in an company evaluation of over $1 billion. This funding has come from prestigious global institutional investors, including Adams Street Partners, Neuberger Berman, Baillie Gifford, and Premji Invest. BillionToOne has recently been recognized by Forbes as one of America's Best Startup Employers for 2024, highlighting the company's exceptional work environment and commitment to innovation.

BillionToOne’s team has grown significantly and now proudly employs over 400 highly skilled individuals. Despite substantial growth, BillionToOne has successfully maintained the unique culture that defined us from inception, continuing to cultivate a team that is not only diverse and passionate but also innovative. Headquartered in Menlo Park, California, with an additional facility in Union City, California, BillionToOne remains at the forefront of significant advances in molecular diagnostics, evidenced by the recent announcement of clinical outcomes data for its Northstar product and new advancements in cancer diagnostics. For more detailed information about BillionToOne and its groundbreaking work, please visit the company’s website at www.billiontoone.com.

BillionToOne is seeking an experienced Associate Director, Product Marketing, Prenatal to lead the product marketing efforts for the prenatal product portfolio (UNITY Complete). This person will work to understand target audiences and their pain points, then develop a unique value proposition, messaging, and executional plan to help the products meet their full potential. The successful candidate will play a pivotal role in developing and executing comprehensive marketing strategies to ensure the successful promotion and adoption of UNITY Complete to patients and providers (OBGYNs). This hybrid role will work 3 days/wk out of our Menlo Park office and reports into the Director of Product, Prenatal.

Responsibilities:

• Product positioning, messaging, and execution: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience.
• Ideate programs and campaigns: Partner with the marketing team to champion campaigns that will help move the needle with our audiences
• Cut through the noise: Take sophisticated clinical products and simplify their benefits to effectively communicate the value 
• Collaboration with External Key Stakeholders: Interact with healthcare professionals, key opinion leaders, patient advocacy groups, and other relevant external stakeholders to drive product adoption and product loyalty.
• Collaboration with Internal Key Stakeholders: Closely collaborate with the sales, medical, and customer service teams to ensure flawless messaging and execution of the product’s message. Be the “first line of defense” for the sales team when it comes to product marketing.
• Cognitive Diversity: Collaborate with many different functions across the organization, including marketing, sales, medical, legal, and sales ops (to name a few) to arrive at the best outcome for our patients and providers.

Requirements:

• Bachelors Degree, with 5+ years of experience marketing to healthcare providers, preferably in molecular diagnostics. *Supporting presentation/case study will be required.
• Masters in Business Administration in marketing is preferred.
• Experience developing product value propositions and differentiated messaging 
• Solid knowledge of marketing principles, techniques, and best practices across multiple channels.
• Experience building clinical materials (including slide decks and brochures) in partnership with design
• Experience working alongside global and or brand marketing teams
• Solid analytical skills to interpret internal data and leverage external data sources 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders
• Ability to adapt to a fast-paced and evolving market environment

Benefits And Perks:

• Working with a team of ‘rockstars’ who bring out the best in everyone
• Open, transparent culture that includes weekly Town Hall meetings
• The ability to indirectly or directly change the lives of hundreds of thousand patients
• Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered at 80%
• Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%)
• Retirement savings program including a 4% Company match
• Free daily on-site lunches provided from top eateries
• Latest and greatest hardware (laptop, lab equipment, facilities)
• A variety of perks on campus (state of the art gym, restaurant)
• Free on-site EV charging (compatible with all EVs, including Tesla)

At BillionToOne, we are proud to offer a combination of a (1) base pay range (actual amount offered is based experience and salary/equity options split that the candidate chooses) (2) generous equity options offering, on top of (3) industry leading company benefits (free healthcare options, 401k match, very generous fully paid parental leave etc.).

For this position, we offer a total compensation package of $285,000 per year, including a base pay range of $175,000-$200,000 per year.

BillionToOne is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.