Lead Brand Designer

Team: Design

Location: Miami

Commitment: Full Time

Workplace Type: onsite

What You'll Do:

• Strengthen Betr’s brand identity, evolve it as the company grows, and protect it over time.
• Drive design concepts end to end, from art direction to final execution, across brand, campaign, and marketing.
• Be a strategic design voice, working directly with product, marketing, and leadership.
• Find where Betr’s design can get better. When you see an opportunity, make the case and build it.
• Work with product design on in-app graphics (icons, illustrations, promo assets) and branded moments.
• Manage contract designers on overflow projects.
• Help grow an in-house brand team.

About You:

• 6–8 years of design experience at leading brands, studios, or agencies.

• An exceptional portfolio that shows both your eye and your execution.

• Great taste. This matters more than anything else on this list.

• Confidence working independently and making your own calls.

• The same level of care on a small asset as on a major campaign.

• Experience across print and digital; product design experience is a big plus.

• Willingness to switch between art director, strategist, and designer as the work demands.

• A strong sense of what’s happening in art, culture, and design.

• Comfort with ambiguity and a startup pace where things get figured out along the way.

• Fluency in Figma and Adobe Creative Suite; motion skills are a strong plus.

Nice to Have:

• Experience leading freelance or contract designers.

• Experience creating or reshaping a brand identity from scratch, ideally in-house or at a startup.

• Interest or background in sports, betting, prediction markets, or other regulated industries.

Not for Everyone:

• Our calendar follows live sports, so expect some nights, weekends, and high-pressure moments.

• If you work best with clearly defined lanes, heavy process, or close direction, this probably isn’t the right fit.