Senior Director, Product & Solutions Marketing

What you'll be doing:

• Support revenue goals by developing, refining and executing go-to-market strategies for products, offers, product features and partnership offers within your portfolio
• Be responsible for product positioning, messaging, packaging, and related marketing content and sales tools
• Mentor and lead the Product Marketing team, be a partner to Executives, act as a cross-functional partner, and be a champion of the brand and products internally and externally
• Lead team to increase internal expertise and empathy around our buyers and users - illuminating who they are, how they make buying decisions, and why they’d choose Bazaarvoice
• Stay updated: with industry trends and best practices in digital marketing, ecommerce and related areas in B2C commerce. 
• Use this customer research, competitive intel and guidance from our in-house experts to develop product positioning and messaging that is meaningful to our target buyer personas
• Partner with Marketing to raise marketplace/client awareness of Bazaarvoice’s product and solution value propositions, specifically to the target personas.
• Partner closely with the Director of Product Marketing, C&C and Sr. Director of Pricing and Packaging to ensure we are supporting holistic solutions messaging and selling through marketing and sales interactions and thoughtful packaging and pricing. 
• Find new opportunities and ways to position offerings from Bazaarvoice with clients across Brands and Retailers across both Enterprise and SMB.
• Lead team to maintain insights and intelligence on competitive positioning to drive roadmap improvements and enable effective objection handling and selling
• Directly support Sales and Client Success on a 1:1 basis on key industry/client events and accounts (prospects and clients)
• Track quantitative and qualitative performance measures on your portfolio
• Partner with Product Management on assessing product/market fit for new features and offerings. 

Who you are:

• 5+ years’ experience in Product Marketing or Product Strategy for an Enterprise SaaS business, with 3+ years in a management role, with at least 1-2 years marketing products to marketing and digital commerce focused-buying centers 
• Ideally has prior employment experience at major consumer brand or retailer 
• A creative, bold storyteller with deep curiosity and passion for customers needs & challenges and ensuring they can easily understand how solutions can address these 
• Proven ability to build messaging and positioning that performs
• The ability to understand and articulate technical concepts and translate these into compelling, commercial, customer-focussed communications 
• Process-minded with experience using platforms (AI, etc) to scale efficiencies of the team
• A passion for inspiring and mentoring talent
• Proven track record in bringing concepts to market: Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market 
• Experience in prioritizing highest impact work and delivery of high quality assets
• Experience collaborating and communicating (written and verbal) skills including to executive audience
• Data driven, measurement and results focused
• Open to up to 20% travel to client meetings and conferences
• Someone who enjoys working in and supporting a team-oriented culture with a focus on individual challenges, professional growth and having fun