Senior Product Owner Tunaiku

Team: Product - Tunaiku

Location: Jakarta

Commitment: Full-time - Contract

Workplace Type: onsite

Responsibilities

• Develop and implement growth and engagement strategies to increase active user utilization and maximize customer loyalty across Amar Bank’s digital B2C retail lending products, focusing on cash loans and limit-based offerings.

• Collaborate with cross-functional teams (Product Design, Research, Data, Engineering, Marketing, Compliance, and Business) to design, execute, and optimize initiatives, including loyalty programs, rewards systems, and personalized experiences.

• Generate hypotheses from funnel diagnostics, behavioral analytics, and qualitative research. Translate each into a testable experiment with primary metric, MDE, and decision rule defined before launch.

• Own funnel definition, instrumentation quality, and reporting cadence for the assigned product surface. Detect structural breaks early and root-cause to the cohort or segment level.

• Develop and execute A/B tests and other experiments to validate strategies, working closely with data science and analytics teams to ensure statistically significant results.

• Present metrics and insights to senior leadership, recommending strategies to enhance product metrics and meet Amar Bank’s growth objectives.

• Stay updated with industry trends, competitor activities, and innovations in digital banking to ensure Amar Bank’s strategies are competitive and impactful.

 

Requirements

• 5+ years of experience in product management, preferably within the financial services or digital banking industry - specifically B2C Digital Loan App Product Management

• Proven experience in leading product strategies that demonstrate measurable success in reducing churn and increasing engagement.

• Strong analytical skills, with proficiency in data-driven decision-making, A/B testing, and customer segmentation analysis.

• Solid understanding of digital banking products, customer lifecycle, and market trends B2C Digital Loan App Product.

• Excellent project management skills, with the ability to juggle multiple projects and collaborate effectively across teams.

• Strong communication and presentation skills, with the ability to convey complex ideas to both technical and non-technical stakeholders.

• Involved in product discovery & has collaborated with UXR.

Bonus Point If

• Familiar with OJK regulations relevant to digital lending and has navigated compliance review as part of product delivery.

• You have hands-on experience with retention tools and CRM systems such as Moengage.

• You have experience in a high-growth tech company, digital banking or fintech.

• Has knowledge in SEO / ASO, Paid Ads and retargeting

• Understand Android SDK for play store policy.

• Understand lending collection process

• MBA Graduated.

• Knows Indonesian Banking & Fintech Market