Welcome to the forefront of cloud networking innovation! Here at Aviatrix, we’re not only navigating the vast realm of multicloud architectures, but we're also redefining it. As the leader in the cloud networking industry, our mission is to make cloud networking simple so enterprises can stay agile. As cloud networking experts, we’re seeking a visionary Senior Principal Product Marketing Manager to join us on this exciting journey and propel our marketing strategies to new heights.
Expanding the frontier of our market leadership, Aviatrix is pioneering the integration of AI-powered business operation models. This cutting-edge approach revolutionizes how we serve our customers, innovate solutions, and cultivate cross-organizational awareness. Utilizing AI, we’re not just responding to market needs; we are anticipating them, ensuring that our solutions remain at the pinnacle of effectiveness and efficiency. By joining Aviatrix, you will be part of a team dedicated to leveraging artificial intelligence's power to foster unparalleled service delivery and product innovation.
Position Overview
The Senior Principal Product Marketing Manager will join our dynamic marketing team and steer our product marketing efforts to deliver unparalleled value. This opportunity is perfect for a strategic thinker who thrives on crafting captivating narratives around cutting-edge cloud networking solutions. Your mission will be to build and execute marketing strategies and content that resonate with our target audience, driving demand, and positioning Aviatrix as the market leader.
AI-Enhanced Market Insight & Content Strategy
A unique dimension of this role involves leveraging Aviatrix’s internal AI-powered tech stacks to revolutionize how we approach market research, customer insights, and content creation. You will be instrumental in:
- Utilizing AI tools for accelerated market research, allowing us to quickly adapt to changing market dynamics.
- Gaining real-time insights into customer behaviors and product usage, ensuring our value proposition remains highly relevant and compelling.
- Creating and scaling content creation and messaging through AI, enabling us to efficiently produce a wide array of impactful, targeted marketing materials.
This role is pivotal in transforming data into actionable insights and strategy, driving smarter decisions, and significantly enhancing our market positioning and messaging agility.
Key Responsibilities
- Market Intelligence: You will become the expert on our buyers and understand their needs, behaviors, and decision-making criteria. You'll immerse yourself in customer feedback, industry trends, and the competitive landscape to bring valuable insights into our product and marketing strategies. As our market intelligence guru, you will serve as the “voice of the customer” internally, influencing our product roadmap, marketing, and sales strategy.
- Messaging & Positioning: Your responsibility will be to develop next-level messaging and positioning that differentiates Aviatrix in the highly competitive cloud networking market. Crafting compelling narratives around our products and solutions, you'll highlight our unique value proposition and demonstrate why Aviatrix is the go-to solution for cloud networking. Your innovative, data-driven positioning strategies will help us redefine how organizations perceive and gain value from cloud networking.
- Go-To-Market Enablement: In this role, you'll champion the enhancement of our sales effectiveness by providing the team with the insights, tools, and collateral they need to succeed. Your collaboration with the sales, business development, and corporate marketing teams will enable them to capitalize on your market insights and powerfully convey our product's value proposition. Your contributions will play a major role in enabling our GTM teams to exceed their targets and lead the charge in cloud networking sales.
- Demand Generation: Working closely with cross-functional teams, you will help drive the development and execution of profound marketing programs aimed at increasing our market presence and influence. Harnessing the power of our AI tech stack, you will monitor campaign performance, iterate on our marketing strategies, and contribute to our ambitious lead generation goals. The integrated marketing campaigns you help drive will widen our market presence and increase demand for our innovative cloud solutions.
- Content Creation and Scale: As a leader of content creation efforts, you will craft insightful and exciting content such as whitepapers, blogs, case studies, webinars, infographics, and social media posts highlighting our product's features and unique benefits. You won't just communicate what our products do — you'll tell immersive stories across multiple channels about how they transform the landscape of cloud networking and bring unmatched value to organizations navigating the multi-cloud journey.
- Product Launches: You'll spearhead the successful launch of new products and services in the marketplace. Orchestrating cross-functional teams involving Product, Engineering, Sales, Marketing, Partner, and Comms, you will ensure seamless product rollout that surpasses customer expectations. Each product launch will be a testament to how Aviatrix continues to redefine the cloud networking space.
- Market Analysis: Last but certainly not least, you will conduct regular market analysis to keep Aviatrix ahead of industry trends and customer needs. Leveraging our advanced AI tech stack, you’ll be able to anticipate market shifts, monitor competitor activity, and adjust our marketing strategies to maintain a front-runner position. Your comprehensive market analysis will empower us to stay ahead of industry trends, continually innovate, and lead the cloud networking revolution.
Required Qualifications
- Experience: Minimum of 10 years in product marketing or related field.
- Education: Bachelor’s degree in marketing, business, or a related field.
- Communication: Exceptional written and oral communication skills.
- Leadership: Proven ability to lead and inspire a team.
- Analytical Skills: Strong analytical skills to evaluate complex issues and distill them into clear and actionable strategies.
- Preferred: MBA. Experience in cloud networking or a related industry. Experience and/or technical knowledge of Azure, AWS, Equinix, GCP, Oracle, Alibaba clouds.
Company Culture
At Aviatrix, we recognize that our greatest asset is our team, and we are passionately committed to fostering an environment that values well-being, continuous learning, and an unparalleled employee experience. Our culture is built on a foundation of intellectual curiosity, creativity, and a collaborative spirit, ensuring each team member has the opportunity to contribute, learn, and grow.
With a focus on inclusion and diversity, we celebrate different perspectives, understanding that they are critical to our mission of redefining cloud networking. Employees at Aviatrix have access to comprehensive benefits, flexible work schedules, and numerous opportunities for professional growth. Join us, and be part of a team where innovation is cherished, and your professional development is taken seriously.
US Pay Range
The US annual base salary range for this full-time position is $226,700 - $251,900 + benefits + 401(k) match + equity. The pay range is determined by the role, work location, job-related skills, level, experience, and relevant education. [Certain roles are eligible to earn sales commission, depending on the terms of the applicable plan.] The range displayed is the minimum and maximum target base salary and is applicable only for new hires for the listed position located in the US. Your Talent Advisor can share more details regarding salary ranges, benefits, and equity for your location during the hiring process.
BENEFITS
US: We cover 100% of employee premiums and 88% of dependent(s) premiums for medical, dental and vision coverage, 401(k) match, short and long-term disability, life/AD&D insurance, $1,000/year education reimbursement, and a flexible vacation policy.
Outside the US: We offer a comprehensive benefits package which, (subect to regional variations) could include pension, private medical for you and dependents, generous holiday allowance, life assurance, long-term disability, annual wellbeing stipend
Your total compensation package will be based on job-related knowledge, education, certifications and location, per our aligned ranges.
About Aviatrix
Aviatrix is the cloud networking expert. We’re on a mission to make cloud networking simple so companies stay agile. Trusted by more than 500 of the world’s leading enterprises, our cloud networking platform creates the visibility, security, and control needed to adapt with ease and move ahead at speed. Combined with the Aviatrix Certified Engineer (ACE) Program, the industry's leading multicloud networking and security certification, Aviatrix empowers the cloud networking community to stay at the forefront of digital transformation.
WE WANT TO INCLUDE YOU
We embrace the fact that not everyone’s journey took the same route or started at the same place. If your experience doesn’t quite meet the requirements but the opportunity excites you and you believe you could be great, don’t let that hold you back from applying. Tell us what you CAN bring and what makes you special.
Aviatrix is a community where everyone's career can grow and we want to help you achieve your goals and be “your best YOU,” however that looks. If you're seeking an opportunity where you can be excited to start work every morning with enthusiastic people, make a real difference and be part of something amazing then let’s talk. We want to get to know you and how we could grow together.
Aviatrix, Inc. is an equal opportunity employer and does not make hiring decisions based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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