What You'll Accomplish
- ISV Partner Acquisition & Growth
- Identify, onboard and scale high-impact ISVs partnerships that support Attentive’s growth goals, align with our product priorities and drive customer outcomes
- Proactively assess emerging market trends, industry shifts, and competitive landscapes to identify new ISV partnership opportunities that keep Attentive ahead of the curve.
- Revenue Growth through Sales & CS Strategies
- Define and execute joint GTM strategies with ISV partners that drive revenue growth across new and existing customers
- Generate pipeline and co-selling opportunities by aligning ISV partner solutions with Sales team goals; craft joint value propositions, create sales playbooks, and collaborate with Marketing to execute high-impact demand generation campaigns.
- Align partner solutions with Client Strategy team objectives and Voice of the Customer (VOC) initiatives, developing strategies & plays that enhance customer retention and expansion.
- Lead bi-directional enablement to empower Attentive’s and partner’s GTM organisations to effectively leverage the joint value proposition
- Product & Engineering Teams Alignment
- Serve as a liaison between GTM and Product & Engineering teams helping to identify and prioritize new partner integrations based on Attentive’s growth goals, product vision and VOC requirements
- Drive successful partner launch campaigns, ensuring strong market adoption.
- Contribute to Attentive’s integration and product strategy by gathering feedback from the ISV community, identifying opportunities for innovation, and building compelling business cases for new integrations.
- Partner Relationship Management
- Build and nurture long-term, revenue-generating relationships with ISV partners, ensuring mutual success and customer impact.
- Implement programmatic partner development strategies to drive revenue growth and impact at scale
- Leverage data-driven insights to prioritize and optimize your partner portfolio, ensuring sustained revenue and productivity.
- Serve as a champion for ISV partners within Attentive, sharing successes, best practices, and growth strategies to drive internal advocacy.
Your Expertise
- 5+ years of experience in partnership development, business development, or channel sales, with at least 2 years focused on technology partnerships.
- Proven ability to build, scale, and optimize ISV partnerships, including onboarding, enablement, and long-term relationship management.
- Strong track record of driving revenue growth through ISV partnerships.
- Deep understanding of marketing technology and industry trends
- Ability to influence and collaborate across cross-functional teams, both internally and within partner organizations.
- Strong communication, negotiation, and relationship-building skills.
- Strategic thinker with a data-driven approach to decision-making and a strong ability to execute.
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