Principal Product Marketing Manager - Developer Audiences, Jira

• Messaging and Positioning: Develop and refine messaging that clearly communicates the value of Jira to a developer audience. Ensure that this messaging is consistent across channels (ads, web, events, AR, etc.) and integrated deeply throughout the Atlassian portfolio (Agile & DevOps, Atlassian for Startups, etc.).

• Go-to-Market Strategy: Develop and implement go-to-market strategies aimed at acquiring and engaging the developer audience for Jira. This includes identifying key market opportunities, defining target segments, and creating tailored marketing initiatives to drive adoption and growth within the developer community.

• Paid Campaigns: Partner with performance marketing teams to design, execute, and optimize multi-channel paid campaigns to drive product awareness and acquisition of our target audiences.

• Content Development: Drive effective content development that supports both discovery and adoption of Jira among developers. This includes everything from SEO content, to product guides, webinars, event talk tracks, and more.

• Market & Competitive Research: Continuously monitor the market, competitors, and customer feedback to identify trends and opportunities. Use insights to inform marketing strategies and product development.

• Collaboration: Work closely with cross-functional teams including product management, sales, design, and engineering to align marketing efforts with product roadmaps and business goals.

• Customer Advocacy: Develop and maintain relationships with key customers and community influencers. Leverage these relationships to create compelling customer stories and testimonials.

• Experience: Minimum of 8 years in product marketing, with a strong focus on developer-centric products and audiences. Previous experience as a developer a plus!

• Technical Knowledge: Strong understanding of software development processes and tools.

• Communication Skills: Strong storyteller with exceptional written and verbal communication skills with the ability to craft compelling narratives for technical audiences.

• Content Development: Proven track record of creating technical content that drives engagement and adoption.

• Market Analysis: Experience with competitive analysis and market research in the DevOps and project management space.

• Influence: Cross-functional aptitude with the ability to build relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $173,300 - $231,000

Zone B: $155,900 - $207,900

Zone C: $143,800 - $191,700

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Our perks & benefits

Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.