GTM Technology & Platform Strategy Manager

The GTM Technology & Platform Strategy Manager provides digital and technology-driven thought leadership and solutions for a best-in-class MarTech and Data stack that support data driven omni-channel growth and Lifecycle Marketing efforts. This role requires collaborative leadership and demonstrated organizational, problem solving and communication skills. You will partner with a diverse set of stakeholders such as Marketing, Sales, Community, Information Technology, Business Analytics etc to maximize functionality of our current marketing automation technology, while also suggesting areas of improvement and innovation. 

This role will develop innovative solutions to improve productivity, drive best practices in marketing automation, enable lead management enhancements, and manage data governance across systems to consistently refine and improve sales and marketing programs. 

If you get excited about marketing technology and building new businesses by partnering with teams across Atlassian, you'll love it here!

Responsibilities:

• Business Partnership: Gather business requirements and draft documentation outlining key needs and objectives. Collaborate with IT to translate these solutions into clearly articulated user stories, roadmap and implementation plans.

• Analyze & Scale MarTech stack: Analyze marketing technology current uses and gaps. Leverage findings to drive developing necessary features and enhancements.

• Single View of the Customer: Lead the Customer 360 approach, prioritizing delivery, accessibility and UX to stakeholders. Collaborate with tech teams to Implement dynamic personalization for omni-channel marketing.

• Martech SME: Serve as the SME for marketing technology solutions and internal software tools. Ensure appropriate change management, user training, project roll out and ongoing support of technology solutions. Translate recommendations to senior leadership to gain agreement and influence long term digital strategies.

• Lead Lifecycle and Management: Work with marketing teams and business partners to design integrated journeys that are responsive to customer behaviors. Assist in managing the lead lifecycle - implement and optimize centralized lead scoring, qualification and processes for hand-offs to sales.

• Project Management: Work closely with cross-functional leaders to ensure project & timelines are aligned with GTM strategic goals and overall data & analytics strategy. Partner with internal IT teams to ensure adherence to product release schedules and the overall roadmap.

Qualifications:

• 10+ years of experience in B2B demand generation, B2C lifecycle, and corresponding marketing technology stack.

• Experience in building and supporting the future technology vision for Atlassian’s Marketing Strategy in the areas of Demand Generation, Email & content Marketing, Ad & Events Tech, Analytics & Insights.

• Work with a myriad of different technologies home grown or third party applications like Marketo, Salesforce Marketing Cloud, Sales Cloud, Demandbase, Pendo, ActionIQ and AdTech.

• Proficiency in SQL, REST APIs, Data Visualization tools (Tableau, Looker, Domo etc) and CDP (customer data platform) are a BIG plus!

• Highly collaborative partner and thinker.

• Excellent communication (verbal and written), interpersonal skills, and an ability to effectively communicate with both business and technical teams.

• Expertise in business requirement gathering, and leading design and process workflow sessions.

• Strong project management and organization skills, with heavy attention to detail.

• Comprehensive understanding of enterprise lead generation standard methodologies.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $139,900 - $186,500

Zone B: $125,900 - $167,800

Zone C: $116,100 - $154,800

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Our perks & benefits

Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.